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Is This The Future Of Real Estate Marketing?

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s This The Future Of Real Estate Marketing?

While traditional forms of marketing real estate fizzle out, a new era of digital marketing has dawned. Thanks to the global connectivity of the internet, people no longer have to turn to traditional media to market a home or condo or any other form of real estate. Gone are the days where consumers lack transparency into a market that once used to confuse and perplex everyday average individuals looking to buy or sell a home.

No. Today, consumers are savvy. As the internet has evolved, so has our unfettered access to information across the spectrum. In turn, the real estate market, which has been one of the most lucrative and profitable lines of business since the dawn of time, has seen an explosive growth of agents and owners vying for the buyer’s attention through any form of digital marketing means.

Yet, like every other highly-saturated field, it’s no longer simple to gain the customer’s awareness. They’ve learned to weed out the nuisances and cancel the noise as they search for the perfect home on the web. With fierce competition in the marketplace, potential home buyers are armed with all the data they could possibly need, forcing real estate agents to compete and set themselves apart more fortuitously than before.

The truth? It’s difficult to market a home on the internet. It’s become excruciatingly painful to set yourself apart from the fray. With the biggest players in the market aggregating themselves through sites like Zillow, Trulia and others, most have come to realize that real estate marketing is an extremely complex field that requires weaving together a number of online marketing disciplines such as blogging, social media and search engine optimization, just to name a few.

While much of this has little to do with the everyday consumer, real estate agents are constantly searching for ways they can gain an edge in digital real estate marketing. To that effect, I pondered the question for a while about the future of real estate marketing. I wondered what realtors and owners were doing to set themselves apart in such a convoluted and competitive online space.

In a recent article where I covered virtual reality’s impact on three different industries, one of those industries that I covered was real estate. The key player in that industry? Matterport. By far, this is one of the most innovative and impressive companies that I have come across and I wanted to dive in further to learn more about the product behind the company.

If you’ve never heard of Matterport, then prepare to be impressed. Their camera captures a 3D-dollhouse rendering of any space that can be toured and viewed, not only in virtual reality, but across any device. When real estate agents and home owners are looking for an edge in marketing their homes, condos, offices, yachts and anything else for that Matterport, they turn to Matterport.

I’m not often this impressed by a company’s product or services. I’ve not been paid to endorse them and have no deals whatsoever in place. Yet, as a digital marketing sleuth and someone who is acutely vested in the real estate industry, I am always looking for the next best thing, so to speak.

In a brief conversation with Bill Brown, CEO of the company, he informed me that “Matterport’s mission is to give people the freedom to experience any place at any time…  establishing 3D and VR models as a primary medium for experiencing, sharing, and re-imagining the world.”

So to ensure that I sated my ongoing lust for information about the company’s product, I reached out. The otherwise-expensive camera that the company provides is at the center of its technology. With its previous iteration hovering around the $5,000 mark (recently reduced to $3,600), some would consider this a significant investment. So, I wanted to give a test drive on my own. I wanted to see what all this hype was about.

Matterport came through. I reached out and was connected with Sibyl Chen and Chris Hoang, who graciously shipped me a loaner camera to put the tech to firsthand use. The goal? I wanted to see just how difficult it was to capture a space in 3D. I wanted to know if this really was the cutting edge tech that lived up to all the hype. If you’ve never seen a Matterport scan or ‘flown through’ a Matterport home, then you can see a variety of examples in their gallery, here.

Chen informs me that Matterport has captured over 400,000 spaces in over 70 countries. This includes not only traditional real estate in the form of homes and condos, but also commercial real estate, hotels, retail shops, restaurants and even historical museums and other landmarks around the world. In total, these spaces have received over 100,000,000 million views. Here are some of the most interesting things that have been done with these spaces:

  • Real estate transactions (on homes with prices points as high as $8million)
  • Vacation rental bookings all over the world
  • Venue booking for corporate events, wedding, etc
  • Education of telemarketing staff on features in different hotels they “support”
  • Communications with facilities staff to support maintenance needs
  • Construction documentation for commercial buildings
  • As built capture of major commercial buildings
  • Journalistic and immersive storytelling of culturally or historically significant real world locations (e.g. Iraq bomb site, Rosa Parks Bus, Martin Luther King church)
  • Interactive walk through of TV sets (e.g. Seinfeld set)

Source: Forbes

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Appoint Housecraft App For Your Interior Designing Job

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Do you have a knack for interior designing? Did you always dream about being an interior designer but could never really get a head start at it? Is your home in a dire state for a revamp? Do you like to change your interiors often?

If your answer is yes then we have the perfect solution for you. The answer to your prayers is the refreshing Housecraft App. The app is available only on iPhone App Store for free.

It is a fairly easy app that can be used to design any interior living space with the choice of several pre-fed furniture and décor items. You can use your phone’s camera and watch the power of augmented reality to place fully rendered 3D models anywhere in your world.

For example if you want to redo your living room. All you have to do is open your phone camera and scan the room. You would be surprised at how accurately it takes measurements. It then lets you drop all the furniture you can think of. You can resize each object so you can customize it according to your room. Plus, you can admire objects from any angle, in any light! Once you achieve a set-up that you like, you can save it for later reference.

The app is a break through at many levels. To start with you design your own home and test it on the app so you can actually see the outcome of your design. For people who like to mix and match and change décor items on a regular basis can use this app for better visualization of their ideas. It is easy to save room configurations and try them out anywhere. Thus great help in apartment hunts, reorganizing a room, testing how new furniture will look, and more. With their video recording feature you can share your creations with your friends or family.

Also Read: 5 Real Estate Tech Startups in India You Can’t Ignore

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5 Real Estate Tech Startups in India You Can’t Ignore

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5 Tech Startups in India You Can’t Ignore

The real estate sector is one of the biggest contributors to the country’s economy. It is no wonder that the sector is booming with newest technologies that are changing the age-old industry norms and raising industry standards. Here are five tech start ups that you need to take note of:

NESTAWAY

5 Tech Startups in India You Can’t Ignore

If you have ever faced a rental problem and most of us have, this is the thing that you need. NestAway is India’s home rental network for singles that offers rental solutions via latest technology and best design.

Founded in January 2015, NestAway is an app that lets you find, book, pay, move-in and out of a rental home anywhere in India. They basically manage both parties in a rental situation and turn unfurnished houses in to furnished homes and offer them at affordable prices on sharing basis. Deepak Dhar, one of NestAway’s four cofounders, says “It’s a new concept for owners and a solution for tenants. Plus we’re solving the youth housing crisis of upwardly mobile urban migrants in cities.” It began in Bengaluru and today is spread in 9 metro cities of India.

Website: nestaway.com

NoBroker

5 Tech Startups in India You Can’t Ignore

A Bangalore based real estate search portal, NoBroker eliminates broker and directly connects flat owners and tenants. Founded in 2014, NoBroker claims to work on the basis of technology that identifies and abolishes brokers. Started as a rental platform, they have now forayed into brokerage free buy/sell property as well. They verify each listing to make sure they are owners and no middlemen. They offer maximum information in the most accessible format, thus saving you time, money and energy to actually go physically hunting for house.

Website: nobroker.in

SmartOwner

5 Tech Startups in India You Can’t Ignore

Find the biggest market for investors here; all the opportunities that you won’t find on general market. SmartOwner brings forward some of the carefully curated investment opportunities from the fastest growing cities in India. Projects are vetted by law firm after meticulous checks. It verifies all the listing to make sure the pricing and specifications are in line with the market trends. Thus it offers well calculated risk and returns. People benefit from the curated high-return opportunities.

Website: smartowner.com

Approach

5 Tech Startups in India You Can’t Ignore

Approach helps you to conveniently and accurately manage scientific data which enables you to grow your business strategically instead of hit and miss methods. Real estate is a growing sector and it needs such solutions where management can take accurate decision based on solid data. Approach lets you manage your inventory from any location. Cloud telephony lets you track all your campaigns and calls from anywhere. Automated SMS and Email Marketing allow you to connect with your audience and also offer in-depth analytics of click-rate and subscriber activity. You can now even calculate the returns on investment from all your media spending and campaigns.

Website: approach.one

GrabHouse

5 Tech Startups in India You Can’t Ignore

Established in 2013, Grabhouse is a no broker website that helps people find flats, flat mates and tenants quickly and without much effort. It is the first venture that is a 100 percent broker free house renting platform. It is able to achieve this by using powerful technologies that allow stakeholders to enhance their business. Their target group lies between 18-28 years; they are mostly students or young professionals who are looking for decent places to stay while saving a buck. Even on-ground assistance is provided after lead generation for a nominal fee.

Website: grabhouse.com

 

Also Read: Technology And Real Estate: Reaching New Heights

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Alibaba Now Enters Housing Rental Market In China

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Alibaba Now Enters Housing Rental Market In China

Alibaba, the Chinese e-commerce giant, signed an agreement with Zhejiang province to use the company’s technology in order to build an online system for house rentals. As per the agreement, this system will include all the apartments that are put up for rent by an individual, government, developers as well as agents.

The Xinhua news agency reported that the Hangzhou City in Zhejiang province will be able to use this application to seek houses on rent. The website by Alibaba will help people at every stage of the procedure, right from searching for a home to apartment contract signing and later payments.    

Han Junqing, director of Hangzhou Real Estate Registration Center, said, “Information on apartments, user reviews, and credit ratings of owners, renters, and agents will all be shared.”

The system is called the Smart House Renting System and will be supported by Alibaba’s technology, data, and commerce credit system. The government sources have revealed that it can prevent fraudulent deals.

At present, the housing rental market in China is dominated by real estate agents, and fraud and disputes are not uncommon in all the major cities. There are big real estate players with their own apps however that information is not shared with others.

People seeking homes for rents often have to refer to different apps and compare their offers as these companies lack the Zhima Credit from Alibaba subsidiary Ant Financial’s which is a much more mature credit system.

The government of China is prioritising the rental market’s development to rein in runaway home prices in the country’s big cities. The Central government chose Hangzhou among the first 12 cities to take bold reforms to boost the rental market.

Also Read: Technological Solutions That Are Helping The Commercial Real Estate Industry

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