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Real Estate Marketing Ideas That WIll Boost Your Business




Marketing ways have evolved over the years, especially after the introduction of online marketing. However, it is very important to reach out to the right customer base in order to be successful. Like other industries, real estate agents and companies have also realized the need of the hour is to come up with new marketing ideas. They seek help from online advertisement companies or professionals to assist them in the highly complicated yet efficient field of digital marketing.

Why online or digital marketing? That is the question on everyone’s mind. If you are a real estate agent or company, then you would want to reach out to more people. If you have a large online presence you can achieve that, but it doesn’t happen overnight. To reach out to the right audience takes time. Real estate undoubtedly is a pretty rewarding business still estate agents and companies constantly look for new marketing strategies and techniques to sell their properties more efficiently and at a faster rate.

Let us dive into some proven methods and marketing ideas for real estate that will certainly ensure more return on every buck spent. These methods will act as a catalyst to boost the real estate business. If you ignore these methods, then you might find yourself losing out on potential customers and lagging behind in terms of competition

1. Build a Professional Website

Having a professional website is one of the most important tools of online marketing. It is very vital to have a professional website and not just a regular one. People like to visit business websites to seek all relevant information. The website should focus on both aesthetics and functionality. The speed of the site should be great, content details should provide all details, high quality pictures of properties and flats should be displayed on the site; in short make it interesting. Update it on regular basis and make sure that you do not put too many ads on the website, because at times it distracts the visitors.  Real estate agents and companies who want to break new boundaries, building a professional website is more important now than ever.

2. Email Marketing

Email marketing is the latest trend in online marketing. Popular email marketing systems like Aweber and installing LeadPages can help you to collect email addresses and market them to those users. But it is very crucial that it is done in proper and professional way. You don’t want your emails to be considered as spam. If you do it the right way, then it will certainly attract more people. Use email campaigns to add more value to your marketing strategies and watch your business improve substantially.

3. Google Analytics

The key to success in real estate is detailed analysis of data. If you have a website then you would be interested to know; how well is it doing? How many people are visiting the site? What is the response? What is the average time spent on the website? Which sections are frequently visited on the website? And so on. If you have analytics installed on your website then you can easily get all these information.  You can do a detailed analysis of the data and make necessary changes to your site. This will enhance user experience and will generate more leads.

4. Create Facebook Page

Who doesn’t use Facebook these days? People may not have bank accounts these days but they sure do have a Facebook account. Jokes apart, it is probably the most effective tool to reach out to large number of people at zero to minimum cost. Creating a Facebook Business Page and advertising the same on Facebook has proved to be game changer in the digital market. The same could be utilized in real estate as well. Make sure that you are active on the page, make interesting posts, interact with visitors, reply to posts and queries and above all don’t spam your followers. You will definitely see positive results, which will also build a good reputation for your business.

5. Create a Popular Blog

Creating a blog is another way to attract more people in your business. You can use your experience and expertise in the real estate business; try to incorporate them in a blog to build a platform or a loyal audience base over time. Blogging is also an effective medium to reach out to a large user base where you can share useful information related to real estate. You can also post videos and pictures to make it more exciting along with value added articles. You may not see the results overnight, but if you remain active on your blog, then it is one of the best ways to market real estate.

6. Content Marketing

Content marketing is also a great approach to lure more visitors to your website or blog. You can market your content on popular sites like LinkedIn, Quora etc. which you can link to your own business website. But first you need to have unique content of your own in order to keep your visitors interested.

7. Matterport 3D Showcase

The Matterport 3D showcase is an online virtual tour providing an accurate description of the property to the buyer. The distinct dollhouse view gives the homebuyer a completely unique sense of the property no matter how far the buyer might be. This is the most advanced marketing idea for real estate. It is a step towards futuristic marketing.

8. PPC Advertising

PPC, price-per-click, advertising is another way to draw traffic to your website, where you can market your properties up for sale. However, it’s pretty expensive as you are paying for your website’s visitor. So, it is important that you have analytics system in place so that you can determine where the user came from and whether it resulted in a sale or not.

9. Get active on Instagram

Instagram has probably the widest reach on social media these days. Like Facebook, you can attract a wide audience base through it by posting photos and videos of your properties. Utilise the platform to showcase your future projects as well; spread the word in advance. Having an Instagram profile has proved to be pretty fruitful for real estate marketing.

10. Hire a Real Estate Photographer

Pictures can tell a thousand things that word cannot. In order to display your property details on business website, Facebook, Instagram or other similar platforms you will need photos of your properties. If you hire a professional real estate photographer to capture some quality photos of your property, then it will catch the eyes of the buyer. It will give a clear idea to the buyer about what they can expect from the flat or condo they might be interested in. This can easily convert a lead in to a sale.

11. Set up Local Business Page on Google

Setting up local business page on Google will definitely prove helpful to boost your real estate marketing efforts. To set up a local business page on Google, go to where you can enter relevant information related to your business, starting from location. Use the right key words in your business page so that users can easily search for your information. You can seek reviews on Google as well, once you set up your local business page.

12. Video Demonstrations

Posting videos about your property can be useful to drive your marketing campaigns. You can make high quality videos or even drone videos, to give a glimpse of the property to buyers. This will provide a better insight to prospective buyers in understanding the details about the property. You can also post these videos on You Tube and start your own You Tube channel. Not only property videos, you can also make videos about customer experience and testimonials, to grab the attention of new customers.

13. Build Brand Awareness

Building your brand in the real estate market is very essential. A good brand name will tempt more people to your business. Do you have a professional logo? Do you have a solid business plan? Does your brand convey a positive message to your customers? These are some important aspects that lay the foundation of your brand. So, work on these and build your own reputation.

14. Twitter Hashtags

Twitter is also an excellent medium that can be used for online marketing. Like Instagram and Facebook, Twitter has a tremendous reach as well. Create a Twitter page for your business. Use Twitter’s search tool to find relevant and trending hashtags that you can use in your posts, but avoid putting too many hashtags. Interact with other real estate agents and prospective buyers who might be interested in your company.

15. Radio and Television

Reach out to your local radio and television stations to endorse your business. Since radio and television are still considered to be effective medium for promotions, you can utilize the same. You don’t have to hire a PR company to do this; simply get in touch with your local television channel or radio station. You can telecast interviews, ads and other programs to market your business.

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How To Get Started In Real Estate Marketing




How To Get Started In Real Estate Marketing

For those who aspire to have a career in real estate marketing, the first and foremost question that comes to mind is how to get started? Even experienced people, who have spent some time in the profession, when faced with the lack of new business, ask the same question. It is a very genuine question when you consider the fact that real estate marketing is very rewarding yet one of the most difficult tasks to accomplish. Is real estate marketing really so mysterious? Is it really hard to figure out? Do you need to be marketing specialist to grow in this sector? These are some question that comes to mind, who is a beginner in the sector.

There are certain important things that you need to consider first, before stepping into real estate marketing. Many crucial steps are ignored while choosing the products, primarily due to the focus on the money factor. The harsh reality, unfortunately, is that the drive for an instant sales push is a killer towards the chances of building a great marketing strategy because all your effort is concentrated towards sale while you tend to ignore other possibilities.

The initial planning steps could be a little boring and time-consuming. But if you are truly focused and passionate about selling real estate, if you invest some time in deciding how to promote it, then it will be a walk in the park. However, if you are not interested in doing any research, want to get out there directly and start selling then it might be a difficult job for you. Then again, it’s totally up to you, if you want to spend more time on money-making and less time on marketing research, but if you invest more on the later part, the earlier part becomes the whole lot easier.

There are no short-cuts to the marketing program that you can choose and expect instant success. If anyone tells you that it is possible, then you need to be even more careful because it is practically impossible. But with proper knowledge, patience and time, it is not at all impossible. Everyone have some unique qualities and have their own way of selling real estate, all it takes is to groom those skills to perfection.

First, understand the basics of marketing to identify – the WHO, WHERE, HOW, and WHEN of real estate marketing. Once you have identified these, then you get to have fun with ‘WHAT’ you will be offering to your clients. This is your business; develop your own marketing program and strategies to make the most out what you offer to your customer. After that, real estate marketing would seem really easy but remember it all starts with proper planning.

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Developers are Experimenting with Disruptive Marketing




Developers are Experimenting with Disruptive Marketing

Several developers have resorted to disruptive or innovative marketing strategies, to improve their sales. We examine whether such concepts can create a better connect with property buyers

While developers in India have often been blamed for being stereotypical, to the extent that even the marketing brochures of identical projects are similar, some first movers are experimenting with innovative/disruptive marketing and with reasonable success.

Whether it is called market disruption or innovative disruption, it is proving to be an important concept, at a time when the market conditions remain challenging. Wikipedia defines disruptive innovation as one that creates a new market and value network and eventually disrupts an existing market and its value .

Developers are increasingly resorting to innovative offers

Disruptive innovation is not a new phenomenon in Indian real estate. For example, Bengaluru-based Sobha Ltd launched its Sobha Connect program, where the developer is knocking on the doors of housing societies that were delivered 10-15 years ago. The benefit of this approach, is that satisfied buyers act as brand ambassadors and send new referral clients to the developer. JC Sharma, MD and VC of Sobha Ltd, maintains that in a real estate market where most of the things are done in a traditional manner, any new approach that encourages the workforce to think out of the box, helps. “We are trying to better our processes, bring in more efficiencies, cut costs and improve quality,” says Sharma.

Another Bengaluru-based developer, Puravankara, has brought innovative disruption in the market by allowing the customers to purchase an apartment and then lease it back to them for a contracted term of seven years. Puravankara’s Managed Residences Plan is a three-way alliance between Puravankara, Snapdeal and JLL, to provide a unique leased asset management.

This enables customers to purchase a ready-to-occupy apartment from Puravankara across Bengaluru, Chennai, Coimbatore and Kochi and lease it back to Puravankara with an additional rental appreciation benefit of 8% every year. Buyers have an exclusive option for premature withdrawal from the lease agreement, in case they choose to occupy the apartment or manage the rental process themselves.

“Developers in the past have offered rent assurances for one or two years. However, our seven-year rentals, indicates our bullish view on the long-term real estate story in the country,” says Ashish Puravankara, MD, Puravankara Projects.

Disruptive strategies should provide value for buyers

Mumbai-based Godrej Properties, sold villa units worth over Rs 300 crores, at its newly-launched project, Crest, in Greater Noida, in a single day. The channel partners who were taken on board, claim that it has not been just the corporate brand value of the developer that created this level of market disruption. Similarly, in Mumbai, Omkar Realtors and Developers, is offering home loans at just 4% interest rate, along with a static floor rise in its project Ananta at Goregaon. The company has also introduced a flexible payment plan with a booking amount of only Rs 2 lakhs.

Nikhil Hawelia, managing director of the Hawelia Group, however, points out that innovative disruption is only talked about, when a leading player introduces it. The small and mid-sized developers always come up with market disruption, to get noticed, even if it is confined only to the core micro-market. In real estate, the quest for market disruption, had earlier been to expand exponentially into non-core areas. The trend proved disastrous for most of those developers and most of the second-generation developers in the business have learnt from the experience of erstwhile leading players that went into oblivion. Hence, the new market innovations now, are more grounded and realistic.

Market disruption gains ground

Innovative disruption has the potential to be a market differentiator for developers.

Today’s buyer expects the builder to make an offer than no one in the market can match.

First movers to introduce market disruption have reaped the benefits, as the buyers find greater value for money in such emerging practices.


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Real Estate Sector Gets 19 Investments Worth $3.4 Billion In First Quarter




real estate investors in india

MUMBAI: Indian real estate is now becoming way more attractive to investors — both foreign and domestic — than ever before, thanks to changes in the regulatory framework. The global capital flow into Indian real estate in 2016 stood at about $5.7 billion. Though the historic high of 2007, in terms of total PE inflows, was not breached, last year proved to be the second best year so far.

This year has also started with a bang as real estate companies and projects attracted 19 investments totaling an announced value of $3.41 billion in the first quarter ended March. The value of investments in the March quarter was up 2.7 times from the year-ago period, which had seen investments worth $1.25 billion across 18 transactions, showed data from Venture Intelligence.

“Indian real estate has attracted around $32 billion in private equity so far since 2005…Despite Brexit and uncertainty around the new US president’s outsourcing and visa-related policies, private equity activity looks healthy in 2017 too, thanks to a strengthening and modernizing the economy and the growing reputation of India as an attractive investment destination,” said Ramesh Nair, CEO and Country Head, JLL India.

The commercial segment, led by GIC’s $2.14 million investment in DLF’s rental arm, attracted an all-time high investment worth $2.6 billion across five transactions during the March quarter. Venture Intelligence data assumes the proposed transaction between DLF and GIC, which has been disclosed to the stock exchanges, goes through.

Real Estate Sector Gets 19 Investments Worth $3.4 Billion In First Quarter

“While the mega deal between GIC and DLF’s promoters does skew the numbers in a big way during the first quarter of 2017, the spike in investor interest in the commercial segment is for real, given the enhanced activity of other investors like Blackstone and others as well,” said Arun Natarajan, founder of Venture Intelligence.

Global capital flows into Indian real estate are set to increase further. Rise in consolidation activity apart from transparency and possible listings of Real Estate Investment Trusts (REITs) in 2017 are some of the important developments expected to boost foreign and domestic investor participation.

While the commercial segment, with 76%, dominated the investments value pie, the residential projects continued to attract the most number of investments attracting 12 investments in the first quarter. Residential projects attracted 63% of the volume pie worth $690 million, Venture Intelligence said.

The western region, dominated by Mumbai, attracted eight investments during the quarter, while projects in North India accounted for six deals, followed by South India with five deals.

The largest investment reported during the quarter was the GIC pact to acquire 40% stake in DLF’s rental arm DLF Cyber City Developers. The next largest deal was Blackstone Group’s $250 million investment to buy 15% stake in the office holding company of K Raheja Corp.

During the quarter, private equity real estate (PERE) investors obtained exits from five real estate investments fetching $119 million. The exit volume was down 62% compared to the same period last year that had witnessed 13 exit transactions worth $390 million.

India’s tier-I cities have moved up to the 36th rank in JLL’s 2016 Global Real Estate Transparency Index — a bi-annual index — on the back of improvements in structural reforms and a more liberal foreign direct investment (FDI) regime. Increase in transparency results in higher investment in such real estate markets.

Source: Economic Times

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