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CREDAI NATCON London 2017

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CREDAI NATCON London 2017

The NATCON is an annual international convention of CREDAI. It aims to understand the innovative technologies and market dynamics of International Real Estate markets. It has become an excellent platform to deliberate the policy and business environment prevailing in housing and real estate sector.

The CREDAI NATCON 2017 is being held in London from 10th to 12th August. The theme for this year is Revive, Reinvent and Refocus. A conference that will introduce the members to new trends and enable them to change the scenario at home forever. The members will get to interact with global leaders and gain priceless insights.

Rajesh Agarwala, Deputy Mayor of London, Mr. YK Sinha Indian High Commissioner UK, Mr. Anshuman Magazine, CBRE Chairman India and Southeast Asia, Mr. Prakash Challa, Chairman and Managing Director SSPDL Group, Mr. Getamber Anand, CREDAI Chairman, Mr. Jaxay Shah, CREDAI President, Mr. Satish Magar, CREDAI President Elect, Mr. Suresh Krishna Chennai President Elect and Udumalai K. Radhakrishnan, Tamil Nadu Minister for Housing and Urban Development lighted the lamp and inaugurated the event.

Post both the country’s national anthems delegates from India addressed the audience. Mr. Prakash Challa, Chairman and Managing Director SSPDL Group, Mr. Getamber Anand, CREDAI Chairman, Mr. Jaxay Shah, CREDAI President, and Mr. YK Sinha Indian High Commissioner UK talked about the regulations, customer support, technology and financial aspects of the industry.

CREDAI NATCON London 2017

Rajesh Agarwala, Deputy Mayor of London introduced the audience with London’s strengths and the London Plan. He said it includes strategies for housing, transport, economic-development, and the environment. Home for Londoners is a new body which is focused on delivering and supporting new models of housing delivery. The objective is to address the skills and capacity issues facing London’s construction industry and to work in partnership to deliver more genuinely affordable homes for Londoners. He stressed on three main housing priorities, to increase housing affordability, to increase the housing supply and focus on housing quality.

Mr. Anshuman Magazine, CBRE Chairman India, and Southeast Asia took everyone through the CREDAI-CBRE report. The report was officially unveiled by Udumalai K. Radhakrishnan, Tamil Nadu Minister for Housing and Urban Development.

Day two the first session was a debate on Social and Digital Marketing – a boon or bane. The two speakers were Prasanjeet Baruah Business Head – Tech-Telco, Auto, Financial Services at Facebook and Anuj Puri from ANAROCK. Prasanjeet Baruah talked about the requirements on digital and social marketing to meet developer’s business objectives.   

Anuj Puri talked about how Indian digital market needs to grow and become professional. Even though the digital market is growing in India, there is clearly a lot of online and offline information leakage and theft which was going to the competitor’s pockets. He shared statistics on telesales and how with time it has only got more difficult and expensive to get conversions. The session was followed by a q&a round with enthused audience getting their queries answered.

Also Read: CREDAI-MCHI Hosts Dawn of New Era

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