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How Drone Technology is Changing the Real Estate Game




Real estate may never be the same, thanks to drone technology. These unmanned flight vehicles have become popular for use in many fields, and real estate is just one of the latest to employ them.

The Federal Aviation Administration or FAA has recently released the proposed guidelines and rules for the use of drones in real estate. This would enable agents and firms like Mike Putnam Real Estate to use drones to assist clients in marketing properties.

Proposed Rules for Drone Technology

The rules proposed by the FAA consist of the various permits required, as well as how, when and where drones can be used. It also details the process for reporting any injuries or accidents with the drones. Some examples of proposed stipulations in the rule include:

  • Commercial drones could travel no farther than 500 feet in altitude and 100 miles per hour and be operated only during daylight.
  • Operators would be required to pass a test for aeronautical knowledge and be given a permit. The permit would need to be renewed every two years.
  • All flights must be remaining in the sightline of the operator.

The National Association of Realtors has been working with the FAA to create its own list of requirements for use in the real estate industry. Real estate agents could on day create aerial views of properties for sale to enhance the listing.

The Benefits of Drone Technology in Real Estate

Drone technology would allow agents to take aerial photographs of the property as well as nearby amenities. Agents could show interested buyers where a home is located in proximity to the beach or other natural settings. Right now, the only method of obtaining these images is by helicopter, which is more expensive and not as close up.

Commercial properties would also benefit from this technology, as would any large tracts of land. Agents selling large estates would be able to provide an overview of the property, offering valuable information to buyers.

Many real estate agents say they would primarily use drones for luxury properties, which is an obvious choice for the equipment. However, another option is to use them inside a home. Drones can provide a smoother tour of the house than what is seen with a traditional camera.

Location is Prime Indicator for Drone Use

The main component for how much impact drone imaging would have on a property is more about location than price tag. Any property located along the water would definitely benefit from aerial photos because a ground view doesn’t always capture the entire essence. A home by the lake or beach is sure to impress buyers, once they see the aerial images.

Builders will also appreciate what drones can do for them. They can provide images of the views outside of homes even before they are built. This helps buyers have a better feel for the neighbourhood when they’re considering buying in a current development.

The Concerns of Drone Technology

Though use of drones in Northern Virginia real estate isn’t allowed yet, the FAA and NAR are moving closer to that day. Some operators have received permission for special use, but the process is slow. Many other countries have been utilizing this technology in real estate for some time, and the US is expected to follow suit.

However, there are some concerns about using this technology. Cost has been one inhibiting factor, but pricing is coming down for the equipment, making it more affordable. Another issue is taking quality photos. Not everyone who can manage a remote will be able to operate a drone effectively and take high-quality images. It takes some skill and practice to capture just the right images at the best distance and angle.

For many agents, they will be better to hire a professional photographer to capture the images. More photographers will be developing this skill, so they can expand their business. The same person an agent hires to take interior photos of a property may be able to capture drone images as well. Agents will look for experts who have in-depth knowledge of the camera and equipment as well as skills in editing.

Drones promise to become even more part of people’s lives as various industries find uses for them. Real estate is just one seeking to capitalize on the convenience and benefits of this technology. These unmanned aircrafts promise to change the game when it comes to commercial and even residential real estate in the next few years.


In The League Of Its Own? Transported Is Making Waves In The VR Property Marketing Segment



Transported VR Real Estate

With the ease in which it could be played on most headsets, there is another player waiting in the wings in the property marketing segment.

Transported is a unique platform where the home tours could be created and customized in 3D.  The feasibility of the platform is such that it doesn’t take more than an hour to install it. It’s not browser specific and could run across various browsers and is also mobile optimized. Since VR technology is here to stay and is also one of the most engaging platforms, Transported has left no stone unturned with respect to optimizing its features. With Room Teleporting, no hardware upsell, crisp sound enhancements and easy website page embeds; it gives its customers the first-hand experience on the feel of their new home.

According to the company, Transported tours do not take much time to create, it can take as little as 24 minutes to make the scenario after finalizing the details. They can be built on any operating system ranging from Macs to PCs, and agents can showcase their tour collection of the room on their profile pages.

The potential customers can check the tours on VR instruments such as Google Cardboard, Oculus Rift, and the Samsung Gear VR. As far as non-immersive VR are concerned tours can be experienced on dedicated tour webpages and mobile devices.

Transported is an effective entry into VR home tour market segment. The software that it uses are very easy to operate and very interactive in nature. It does give sci-fi interface from the get-go, which allows its users to select distinct properties tour by “tapping” information cards in the headset display.

It’s an ideal feature that makes Transported such a good buy for static showrooms and retail offices and also offers various listings to the buyers.

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Aparna Construction Excels The Market With Its Digital Makeover



Aparna Construction

A leading real estate developer from Hyderabad, Aparna Constructions & Estates started its operations in 1996. Since then it is known for completing and delivering 36 projects comprising of fully-integrated gated community villas, residential plot projects, premium apartments, commercial projects, spread across 18 million square feet.

Aparna Constructions started its new website as the focal point of its renewed digital strategy. Aparna Constructions has joined hands with Hyderabad’s leading digital marketing firm, GenY Medium. This revamping of brand’s web property has recorded at least twice the amount of organic traffic since then and a steeper spike in the number of digital enquiries.

Putting the customers first, has always been the thought and vision of Aparna Constructions, which has been kept well in alignment with this digital initiative. Nowadays, a website has a critical role in establishing the brand’s identity as well as generating leads, and this could be very fruitful in the real estate sector. As the website is a digital interface, which can become an important touch point with the consumers. An efficient use of the website can enable the organic customer acquisition in a way that it becomes a key channel for lead generation, hence GenY Medium’s holistic approach towards digital marketing, cements the core strengths in consumer understanding and technology.

Being a technology enabled digital marketing company, GenY Medium operates out of Delhi, Bangalore and Hyderabad. Since its inception in 2012, the company has grown into a 100+ people company and has created proprietary technologies that revolutionize digital marketing.

On their collaboration with the GenY Medium, Aparna Constructions elaborates on the need of a digital platform for its multiple projects in different cities and locations. This website provide the users with a wide range of choices, in a mobile friendly way, by providing each user with a personalized web experience.

A deep research exercise was conducted by the Aparna Constructions’ business teams and the GenY Medium’s team, to understand the unique consumers’ mind-set and adopting to the most suitable technology. With its ability to personalize content, supplemented with marketing automation tools, the Oracle platform along with its suite of products, turned out to be an optimum choice.

Aparna Constructions believes that with this kind of technological interventions, their website has set a high standard in real estate segment. Each user is provided with a customized web experience based on geographical mapping by the implementation of Oracle Maxymizer. The next step in line is the integration of an automation tools like Eloqua, which is perfect for lead nurturing through emails. Eventually resulting into a more immersive, personalized web experience. The effect of this new venture has already started happening as the mobile users are spending more time on the website.

Aparna Constructions aims to carry forward the momentum gained from the new website to all other aspects of digital platform, with an aim of reaching the right consumer and communicating in a personalized and engaging manner.

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Insomniacs Gives A New Approach To ‘Approach One’



Insomniacs Give A New Approach To Approach One

The online media is known for wittiest lines and brilliant campaigns. The Approach One’s new campaign once again proves that agencies love this medium and they let their creative juices flow. The real estate lead management system and marketing software company introduced a quirky and refreshing campaign.

In tune with the company’s theme, a series of bright yellow creatives with bold white text definitely caught people’s attention on social and digital platforms. One copy read – ‘Mr. Garden nahi Mr. Gordon! Stop apologizing. Start improvising. Introducing new age lead management system’. It presses the nerves of the customer calling executives as well as the customers who never want to be addressed incorrectly, leave alone getting their name incorrect.

Approach One

The copy also includes old Bollywood songs and some cult dialogues which not only make you smile but drive the message home. Ads like ‘Tumhare haath mein pura CRM system ho…saari jannatein tumhare pass ho’ or ‘Data ne tumhe chaaron taraf se gher lia hai’.

The ads have been conceptualized by the awarding winning digital agency Insomniacs. Explaining the objective of the campaign, Montu Achoriwala, Creative Head at Insomniacs said, “The idea was to introduce people to this marketing software and inform them of everything that it can do; all the while keeping it fun and interesting. The software has been built by real estate industry experts and so the customers need to understand how their daily hassles can be nullified with Approach One”.

He added, “We convinced the client to take an adventurous step and do this campaign. Software marketing is a serious business with serious promotion but Approach One saw how this campaign would give them the desired attention”.

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