Raunak Group, a leading brand among the real estate players based in Thane, recently announced the launch of their new campaign – “Darr Ke Aage Ghar Hai”. The campaign was ideated from the brainstorming sessions between Raunak Group and Insomniacs (their digital agency).
The Darr Ke Aage Ghar Hai campaign is aimed at eliminating the fears that a home buyer faces when it comes to the decision of purchasing their dream home. In a reality filled with delays, false offerings and promises, a sense of hesitation creeps in that unsettles a home buyer from taking the decision to buy their dream home. Hence, Raunak Group’s objective was to rid those very fears by coming up with an offer and campaign that would simplify the home buying process. Firstly, the brand tied up with the channel partners, i.e. the brokers, in an initiative to bring them on board for the campaign that was to launch soon. In doing so, they ensured that they could reach out to a larger home buying audience. Raunak Group’s primary offer around which the campaign revolves is that they reduced the home loan to the lowest level ever, i.e. at 6% for a period of 4 years at their project Raunak City, Kalyan. This ensures that a homebuyer who takes an average loan of Rs.28 lakhs will be able to save a sum of Rs.3 lakhs just in the form of interest on his home loan.
Elaborating further on the matter, Mr. Rajan Bandalkar, MD of Raunak Group, said, “We believe that buying your dream home should not be a difficult and scary process. There are many fears one faces on a daily basis while looking out for their perfect home. Factors like huge EMIs, high-interest rates on home loans, hidden costs, etc. tends to play a huge role in a person’s mind as they are deciding on their home purchase. With Darr Ke Aage Ghar Hai, we want to assure our customers that there is nothing to be afraid now or ever when it comes to buying that perfect home they desire. We’re offering our customers home loans at the lowest ever rate of just 6% for a fixed period of 4 years. In doing so, we’re ensuring savings starting from about 3 lakhs for all home buyers who are looking to buy their perfect home at Raunak City, Kalyan.”
Raunak Group has been catering to the housing needs of Thane, Mumbai, Pune and Kalyan since 1980 and has built and delivered over 46 lakhs sq. ft. and have another 65 lakhs sq. ft. of development under various stages. They pride themselves in creating refined and graceful homes, bringing a level of excellence to their customers. At their core, they believe in a certain set of commitments, aptly called the ‘Raunak Promise’, by which the brand functions.
Under Construction Flat Booking Finds Tax Deduction Under Time Constraints
If a buyer makes a transaction to book an under-construction flat and if he acquires it within the three-year period of the sale of his old house, then he is entitled to a tax deduction, says a ruling from the Mumbai bench of the Income-tax Appellate Tribunal (ITAT). If an apartment is booked in an under construction project than it must be viewed as a method of constructing residential tenements, says the December 18 judgment.
That means if the buyer uses the entire gain from the transaction to buy another house within two years or construct another house within three years. The two- and three-year period applies even if the buyer bought another house a year before selling the first one. But the property should have been bought in the name of the seller.
It is mandatory that within a period of two years after or one year before the date of transfer of old house, the taxpayer should construct a residential house or acquire another residential house within a period of three years from the date of transfer of the old house. The date of receipt of compensation will determine the period of acquisition or construction in a case of compulsory acquisition.
This exemption is effective and can only be claimed in respect of one residential house property purchased/constructed in India. In the case of multiple house purchases or constructions, the exemption under section 54 will be available in respect of one house only. Any purchases made outside the country does not fall under any kind of exemption. Section 54 gives relaxation in such cases by providing relief to the taxpayer who sells his residential house and acquires another residential house from the gained capital.
After the sale of an asset, the difference between the buying price and the selling price is a capital gain or a capital loss. These are further classified as long-term or short-term. If a property is held for 24 months or less, with effective from 2017-18, then that asset is treated as Short Term Capital Asset. Then an investor can make
treated as Long Term Capital Asset. Then only a Long Term Capital Gain (LTCG) or Long Term Capital Loss (LTCL) can be made on that investment.
ITAT agreed that booking of a new flat in an under-construction apartment should be considered as a case of “construction” and not “purchase”, hence following the earlier decisions of the Bombay high court and the tribunal itself. Further ITAT allowed the fact that the construction can began prior to the date of sale of the old asset. Same was stated in the earlier judicial decisions of the Karnataka high court and Ahmedabad ITAT, that the date of commencement is not relevant but it is the completion of construction that comes in relevance to section 54.
Mumbai’s Development Plan 2034: Second Draft Sees A Steep Drop In Responses
The second edition to the Mumbai’s Development Plan (DP) 2034 has been seeing an unenthusiastic response in comparison to the draft DP released last year. BMC made this draft public in the month of October this year. The Brihanmumbai Municipal Corporation’s (BMC) first edition of the Development Plan included the open space management, steps to boost civic amenities, affordable housing, floor space index (FSI), prevent encroachments as well as outline policy on land usage, built-up area (BUA) etc.
The second part of the draft DP, covered the 111 hectares in three areas of the city, Oshiwara business district from SV Road to Link Road, Parigkhari from LBS Road to Mithi river in Kurla and the Bandra-West A block. Till the date it has received only 28 suggestions and objections so far, deadline for the feedback being December 30. Allotted by the Metropolitan Region Development Authority to the BMC in 2016, these three areas came late as by then BMC was already done with the completion of the draft DP 2016 for the entire city
Few parties have responded to this second draft DP 2016. One of them is Bandra Reclamation Area Volunteers’ Organisation which have objected towards an entire municipal market being marked as a parking lot in the area. Vidya Vaidya belonging to the above organisation claims that they have been working for providing the area a zero-waste status. In regards to their response, she further discloses that they also suggested waste segregation centres to be earmarked in the draft.
Another organisation submitting suggestions and objections to the latest edition of the draft DP, is the Urban Design Research Institute. According to the organisation’s executive director, Pankaj Joshi, the prime reason behind the lukewarm response is that the talked about areas are small in sizes. These land parcels are house slums in Oshiwara and Parigkhari, and slum dwellers are unlikely to give feedback. He still spares a possibility of getting few more responses before the deadline.
Reforming The Realty Market: RERA Redefines Carpet Area
To bring consistency in the sale of flats in the real estate sector, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has issued a circular, redefining the carpet area calculation and instructing the developers to adhere to this standard, refraining away from selling on the built-up area, while creating sale agreements.
The new carpet area will be the net usable floor area of an apartment with the internal partition wall but excluding the terrace, veranda, external wall and the balcony. Built up area being the sum of carpet area, wall thickness, ducts, exclusive balcony and verandas. Super built up area is the sum of built up area and common facilities like veranda, staircase, lift etc.
Despite the mandate by the Maharashtra Ownership of Flats Act, earlier there was no mechanism to enforce the carpet area selling rule. But now after the implementation of the Real Estate (Regulation & development) Act, RERA and the establishment of the regulatory authority, this rule will help buyers to get the value of their money.
Adding class to the realty sector, this reform will set a specific calculations of area measurement for every builder instead of their own definitions of built up area. Maharashtra is among the first of the states to implement RERA and fulfil all the norms set up by the Central government for a smooth transition.
These set of new rules will increase the per square foot rate in certain areas, prices of apartments should remain unchanged. Till now the built-up area, larger than the carpet area, was the basis of the calculation of the sales price, taking down the price per sq. ft. area. Now as the carpet area been deemed as the basis for the price calculation, the prices are anticipated to be raised up to retain the profit margin.
Stopping the unprincipled developers from misleading buyers, this new definition will bring more transparency in the system. With a higher loading factor, the developer can inflate the saleable area. This allows him a room to lower the rate per sq. ft. on the inflated saleable area. This can be highly misleading as consumers easily can get attracted to a seemingly better-than-market offer. However, only the loading factor has changed and not the flat size.
“We gladly receive this move by RERA as it defines carpet area as the standard. Now each builder has to walk the same path. Earlier, various builders used to confuse the buyers by ‘setting up’ their own carpet area, built up area and super built up area” said Shirish Deshpande, executive president Consumer Rights Group, Mumbai Grahak Panchyat.
Raunak Group Celebrates A Year Of Successes With Digital Agency Insomniacs
With Lakhs Of Unsold Residential Units, The Real Estate Market To Stay Buyer-Friendly In 2018 Says Report
Affordable Housing: Government To Ease Green Norms To Provide A Boost
TCS Olympus Centre Awarded The ‘Best Commercial Project of 2016-17’ At The 32nd National Real Estate Annual Awards By Accommodation Times
Bengaluru Based Puravankara Ltd. Enters Goa With ‘Adora De Goa’, An Integrated Resort District
SOBHA Supports The Cause Of Widening Of Panathur – Balagere Road
Magnetic Maharashtra: Attracting Domestic And Foreign Direct Investments
Best Micro Markets To Invest In For Good Returns In Real Estate
5 Tech Gadgets For Real Estate Professionals
Shivalik Ventures’ Project ‘Bandra North’ Receives Overwhelming Response
Realty Nxt Interviews Mayfair Housing, MD Mr. Nayan Shah And Aditya Shah at CREDAI MCHI
Top 10 Real Estate brands to garner the maximum website traffic in India
Innovative Revolution of Real Estate Industry with MIVAN
Real Estate Blogs? Tips to get started
11 Pointers To A Perfect Real Estate Website
Technology1 year ago
Using Big Data to Find Clients for Your Real Estate Business
Bangalore Real Estate News7 months ago
5 Real Estate Tech Startups in India You Can’t Ignore
Mumbai Real Estate News6 months ago
Tanvi Group Fail To Deliver Homes & Declares Bankruptcy
Ahmedabad Real Estate News5 months ago
Tata Value Homes Launches “Offer Of The Century” With 99 Hours Flash Sale on Affordable Homes
India Real Estate News7 months ago
Tenders For ₹15,000 Crore Mumbai Coastal Road Project In Final Stages, Construction To Commence By Early 2018
Commercial9 months ago
MTNL Planning To Sell Lease Real Estate
Mumbai Property News3 months ago
Property Review: Shivalik Ventures Gulmohar Avenue – Bandra North
Regulation10 months ago
Government Aims To Build 51 Lakh Houses Under PMAY-Gramin In FY18