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Technology And Real Estate: Reaching New Heights




We live in a world where Technology is an integral part of our day to day life. The presence of technology can be felt in almost all aspects be it lifestyle to Information Technology, travel to fashion and other diverse fields. With the passage of time more technological development is eminent marking the dawn of a new era.

Like other areas, technology has now become a very important part in the Real Estate business as well. Being one of the most rapidly growing industries multifaceted technologies play a crucial role to meet the demand and sale ratio between buyer and the seller. Whether it’s to meet client requirement, sale of property, research, construction etc. it is becoming more imperative for technological advancement to change the entire dynamics of the real estate business.

Over the years we have seen many changes in technology and emergence of new ones. The real estate industry has gone ahead from mere sample designs on paper or miniature models of the property to 3D modelling, digital reproduction, in depth research, sophisticated construction and so on.  There are lot of software and devices that are being invented and developed to make life much easier for both consumer and realtor. Some of the recent developments are noted below:


Virtual Reality is the next big thing and it is no longer limited to entertainment purpose only. Virtual reality gadgets like Samsung Gear VR or Google Cardboard are being used to give you a detailed view of houses that are yet to be constructed. Facebook’s Oculus Rift and HTC Vive can be paired with smartphones which offer potential buyers to view their homes in 360 degrees along with styling options, floor plans etc. It is a revolutionary addition and has an immense contribution to the real estate business.


Smart phones are like a necessity these days which gives you the comfort to do almost everything with your fingertips. Imagine the same thing with your home where you can do things like temperature control, security control or even monitoring your TV or Washing Machine. Amazon’s Echo, Samsung’s SmartThings, LG’s Smart ThinQ are few examples of Smart-Home technology which will ease your life while assuring security as well.


Drones are no longer an aerial device to get that perfect shot for your marriage videos. Drones are used these days to give a perspective of the property and surrounding ambience. It is also used to do risk analysis of the area and cost related to it.


Apps like ZILLOW, GOOGLE MAPS, REALTOR etc. give consumers a rough idea about the property they are interested in terms of location, facilities, connectivity and other things right on their smart phones and tabs.


Big Data allows flexibility in planning and design before the construction phase. It aids the real estate developer to plan and analyse the requirement as per the need of the potential buyer.

Internet of Things (IoT) has made quite an impact on real estate as well. Sensors are being used at residential and commercial places to manage energy and maintenance systems to prevent any breakdown with the systems.


3D Printing is creating a storm in the real estate industry since its emergence. It allows designers to create 3D model of parts of building through a printer that uses the digital design. It requires less number of people to create the actual building which is beneficial in terms of cost.


Beacon technology is perhaps the most advanced technology which gives all the updated information about the property to the prospective buyer. This information is activated via microchip or transmitter in the ‘For Sale’ sign and is detected when the buyer uses the app which in turn provides the buyer with all the information about the property.


Bitcoin or Virtual currency as it is called is the new form of currency which is making waves giving birth to virtual economy. Blockchain uses Bitcoin to prevent potential frauds and other scams that happen in the real estate business.


In The League Of Its Own? Transported Is Making Waves In The VR Property Marketing Segment



Transported VR Real Estate

With the ease in which it could be played on most headsets, there is another player waiting in the wings in the property marketing segment.

Transported is a unique platform where the home tours could be created and customized in 3D.  The feasibility of the platform is such that it doesn’t take more than an hour to install it. It’s not browser specific and could run across various browsers and is also mobile optimized. Since VR technology is here to stay and is also one of the most engaging platforms, Transported has left no stone unturned with respect to optimizing its features. With Room Teleporting, no hardware upsell, crisp sound enhancements and easy website page embeds; it gives its customers the first-hand experience on the feel of their new home.

According to the company, Transported tours do not take much time to create, it can take as little as 24 minutes to make the scenario after finalizing the details. They can be built on any operating system ranging from Macs to PCs, and agents can showcase their tour collection of the room on their profile pages.

The potential customers can check the tours on VR instruments such as Google Cardboard, Oculus Rift, and the Samsung Gear VR. As far as non-immersive VR are concerned tours can be experienced on dedicated tour webpages and mobile devices.

Transported is an effective entry into VR home tour market segment. The software that it uses are very easy to operate and very interactive in nature. It does give sci-fi interface from the get-go, which allows its users to select distinct properties tour by “tapping” information cards in the headset display.

It’s an ideal feature that makes Transported such a good buy for static showrooms and retail offices and also offers various listings to the buyers.

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Aparna Construction Excels The Market With Its Digital Makeover



Aparna Construction

A leading real estate developer from Hyderabad, Aparna Constructions & Estates started its operations in 1996. Since then it is known for completing and delivering 36 projects comprising of fully-integrated gated community villas, residential plot projects, premium apartments, commercial projects, spread across 18 million square feet.

Aparna Constructions started its new website as the focal point of its renewed digital strategy. Aparna Constructions has joined hands with Hyderabad’s leading digital marketing firm, GenY Medium. This revamping of brand’s web property has recorded at least twice the amount of organic traffic since then and a steeper spike in the number of digital enquiries.

Putting the customers first, has always been the thought and vision of Aparna Constructions, which has been kept well in alignment with this digital initiative. Nowadays, a website has a critical role in establishing the brand’s identity as well as generating leads, and this could be very fruitful in the real estate sector. As the website is a digital interface, which can become an important touch point with the consumers. An efficient use of the website can enable the organic customer acquisition in a way that it becomes a key channel for lead generation, hence GenY Medium’s holistic approach towards digital marketing, cements the core strengths in consumer understanding and technology.

Being a technology enabled digital marketing company, GenY Medium operates out of Delhi, Bangalore and Hyderabad. Since its inception in 2012, the company has grown into a 100+ people company and has created proprietary technologies that revolutionize digital marketing.

On their collaboration with the GenY Medium, Aparna Constructions elaborates on the need of a digital platform for its multiple projects in different cities and locations. This website provide the users with a wide range of choices, in a mobile friendly way, by providing each user with a personalized web experience.

A deep research exercise was conducted by the Aparna Constructions’ business teams and the GenY Medium’s team, to understand the unique consumers’ mind-set and adopting to the most suitable technology. With its ability to personalize content, supplemented with marketing automation tools, the Oracle platform along with its suite of products, turned out to be an optimum choice.

Aparna Constructions believes that with this kind of technological interventions, their website has set a high standard in real estate segment. Each user is provided with a customized web experience based on geographical mapping by the implementation of Oracle Maxymizer. The next step in line is the integration of an automation tools like Eloqua, which is perfect for lead nurturing through emails. Eventually resulting into a more immersive, personalized web experience. The effect of this new venture has already started happening as the mobile users are spending more time on the website.

Aparna Constructions aims to carry forward the momentum gained from the new website to all other aspects of digital platform, with an aim of reaching the right consumer and communicating in a personalized and engaging manner.

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Insomniacs Gives A New Approach To ‘Approach One’



Insomniacs Give A New Approach To Approach One

The online media is known for wittiest lines and brilliant campaigns. The Approach One’s new campaign once again proves that agencies love this medium and they let their creative juices flow. The real estate lead management system and marketing software company introduced a quirky and refreshing campaign.

In tune with the company’s theme, a series of bright yellow creatives with bold white text definitely caught people’s attention on social and digital platforms. One copy read – ‘Mr. Garden nahi Mr. Gordon! Stop apologizing. Start improvising. Introducing new age lead management system’. It presses the nerves of the customer calling executives as well as the customers who never want to be addressed incorrectly, leave alone getting their name incorrect.

Approach One

The copy also includes old Bollywood songs and some cult dialogues which not only make you smile but drive the message home. Ads like ‘Tumhare haath mein pura CRM system ho…saari jannatein tumhare pass ho’ or ‘Data ne tumhe chaaron taraf se gher lia hai’.

The ads have been conceptualized by the awarding winning digital agency Insomniacs. Explaining the objective of the campaign, Montu Achoriwala, Creative Head at Insomniacs said, “The idea was to introduce people to this marketing software and inform them of everything that it can do; all the while keeping it fun and interesting. The software has been built by real estate industry experts and so the customers need to understand how their daily hassles can be nullified with Approach One”.

He added, “We convinced the client to take an adventurous step and do this campaign. Software marketing is a serious business with serious promotion but Approach One saw how this campaign would give them the desired attention”.

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