Virtual Reality has brought a renaissance in technology. It has already made a huge impact in the gaming and entertainment industry. Now, it has started to make its presence felt in the Real Estate industry as well. Both Real Estate companies and agents can now show their property to anyone, anytime and anywhere in the world with the help of virtual reality technology. It has changed the entire functioning of the industry which is no longer limited to 2D models or site visits.
CNN has stated virtual reality as the new open house where home buyer doesn’t need to travel for open houses on their weekends. Now they can get a detailed tour of the property within their schedule from any remote corner of the world. This has greatly helped the foreign buyers and people with busy schedules. Virtual Reality not only saves time but it is also increasing sales potential for real estate companies.
VR plays a very useful role in commercial real estate for spaces that don’t exist yet or are under construction. It helps the buyer to visualize the entire property instead of having no idea about how the property will look like after completion. Developers transform their designs into virtual space and make it possible for the potential buyers and investors to get a thorough idea of the finished product months before the official opening. Some VR platforms also offer the real estate companies to add their company logo and branding boosting the sales opportunities.
It’s very convenient to use virtual reality with the advance in technology. Let us the take example of EDGE 28 VR device that includes high-quality computer generated renderings from designs and architectural drawings of the development phase and combines it with live 360 drone footage, creating a photo realistic immersive experience. The entire CG renders are developed in association with the project architects. Real estate companies have started putting 3D mapped spaces into their website and mobile spaces so that clients can take an online tour or simply experience the place with a VR headset. When the VR headset is plugged into the mobile device, buyers or investors are immersed into a 3D environment.
Matterport is another real estate tech company which provides VR tours to home buyers. YouVisit website also offers its users tour of properties represented by Douglas Ellman and the Corcoran Group. VR Global also integrates 2D/3D 360-degree pictures and footage, 3D models and CGI into VR environments. These VR guides can be used for commercial, mixed use and residential properties.
Virtual Reality technology is becoming more and more affordable so the area of expansion for this technology is immense. It will play a big role in the growth of large-scale commercial and luxury properties. It has already transformed the real estate market and changed the entire buying and selling process. VR system is expected to be one of the most popular Real Estate Trends of 2017.
In The League Of Its Own? Transported Is Making Waves In The VR Property Marketing Segment
With the ease in which it could be played on most headsets, there is another player waiting in the wings in the property marketing segment.
Transported is a unique platform where the home tours could be created and customized in 3D. The feasibility of the platform is such that it doesn’t take more than an hour to install it. It’s not browser specific and could run across various browsers and is also mobile optimized. Since VR technology is here to stay and is also one of the most engaging platforms, Transported has left no stone unturned with respect to optimizing its features. With Room Teleporting, no hardware upsell, crisp sound enhancements and easy website page embeds; it gives its customers the first-hand experience on the feel of their new home.
According to the company, Transported tours do not take much time to create, it can take as little as 24 minutes to make the scenario after finalizing the details. They can be built on any operating system ranging from Macs to PCs, and agents can showcase their tour collection of the room on their profile pages.
The potential customers can check the tours on VR instruments such as Google Cardboard, Oculus Rift, and the Samsung Gear VR. As far as non-immersive VR are concerned tours can be experienced on dedicated tour webpages and mobile devices.
Transported is an effective entry into VR home tour market segment. The software that it uses are very easy to operate and very interactive in nature. It does give sci-fi interface from the get-go, which allows its users to select distinct properties tour by “tapping” information cards in the headset display.
It’s an ideal feature that makes Transported such a good buy for static showrooms and retail offices and also offers various listings to the buyers.
Aparna Construction Excels The Market With Its Digital Makeover
A leading real estate developer from Hyderabad, Aparna Constructions & Estates started its operations in 1996. Since then it is known for completing and delivering 36 projects comprising of fully-integrated gated community villas, residential plot projects, premium apartments, commercial projects, spread across 18 million square feet.
Aparna Constructions started its new website as the focal point of its renewed digital strategy. Aparna Constructions has joined hands with Hyderabad’s leading digital marketing firm, GenY Medium. This revamping of brand’s web property has recorded at least twice the amount of organic traffic since then and a steeper spike in the number of digital enquiries.
Putting the customers first, has always been the thought and vision of Aparna Constructions, which has been kept well in alignment with this digital initiative. Nowadays, a website has a critical role in establishing the brand’s identity as well as generating leads, and this could be very fruitful in the real estate sector. As the website is a digital interface, which can become an important touch point with the consumers. An efficient use of the website can enable the organic customer acquisition in a way that it becomes a key channel for lead generation, hence GenY Medium’s holistic approach towards digital marketing, cements the core strengths in consumer understanding and technology.
Being a technology enabled digital marketing company, GenY Medium operates out of Delhi, Bangalore and Hyderabad. Since its inception in 2012, the company has grown into a 100+ people company and has created proprietary technologies that revolutionize digital marketing.
On their collaboration with the GenY Medium, Aparna Constructions elaborates on the need of a digital platform for its multiple projects in different cities and locations. This website provide the users with a wide range of choices, in a mobile friendly way, by providing each user with a personalized web experience.
A deep research exercise was conducted by the Aparna Constructions’ business teams and the GenY Medium’s team, to understand the unique consumers’ mind-set and adopting to the most suitable technology. With its ability to personalize content, supplemented with marketing automation tools, the Oracle platform along with its suite of products, turned out to be an optimum choice.
Aparna Constructions believes that with this kind of technological interventions, their website has set a high standard in real estate segment. Each user is provided with a customized web experience based on geographical mapping by the implementation of Oracle Maxymizer. The next step in line is the integration of an automation tools like Eloqua, which is perfect for lead nurturing through emails. Eventually resulting into a more immersive, personalized web experience. The effect of this new venture has already started happening as the mobile users are spending more time on the website.
Aparna Constructions aims to carry forward the momentum gained from the new website to all other aspects of digital platform, with an aim of reaching the right consumer and communicating in a personalized and engaging manner.
Insomniacs Gives A New Approach To ‘Approach One’
The online media is known for wittiest lines and brilliant campaigns. The Approach One’s new campaign once again proves that agencies love this medium and they let their creative juices flow. The real estate lead management system and marketing software company introduced a quirky and refreshing campaign.
In tune with the company’s theme, a series of bright yellow creatives with bold white text definitely caught people’s attention on social and digital platforms. One copy read – ‘Mr. Garden nahi Mr. Gordon! Stop apologizing. Start improvising. Introducing new age lead management system’. It presses the nerves of the customer calling executives as well as the customers who never want to be addressed incorrectly, leave alone getting their name incorrect.
The copy also includes old Bollywood songs and some cult dialogues which not only make you smile but drive the message home. Ads like ‘Tumhare haath mein pura CRM system ho…saari jannatein tumhare pass ho’ or ‘Data ne tumhe chaaron taraf se gher lia hai’.
The ads have been conceptualized by the awarding winning digital agency Insomniacs. Explaining the objective of the campaign, Montu Achoriwala, Creative Head at Insomniacs said, “The idea was to introduce people to this marketing software and inform them of everything that it can do; all the while keeping it fun and interesting. The software has been built by real estate industry experts and so the customers need to understand how their daily hassles can be nullified with Approach One”.
He added, “We convinced the client to take an adventurous step and do this campaign. Software marketing is a serious business with serious promotion but Approach One saw how this campaign would give them the desired attention”.
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