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Digital Marketing Ups Its Game: Rides on the Power of Content

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DARR KE AAGE GHAR HAI

Boldly claims Raunak Group. In the digital times, a unique marketing campaign that caught our eye so we probed and we are enlightened!  100 bookings within first two months of the campaign speak volumes of success.

With 35 year of legacy behind, Raunak Group maintains its position as one of the leading real estate development companies in India. Built on pillars of Timely delivery, Transparency, Affordability and Quality; Raunak has been a pioneer in providing Premiere housing communities over the years. Having completed various townships and projects that span over 4.8 million square feet; Raunak has an impactful presence in Kalyan, Thane, Pune and Mumbai.  One of their most talked about and recent project is called Raunak City as it stands tall in Kalyan.

Raunak City is a self-sufficient township built across 35 acres of land located 3 Km away from Kalyan Railway Station. It offers you peace, serenity infused with all essential and luxuries, along with brilliant access to nearby conveniences. It holds the potential to host up to 3000 Families. However, what is remarkably different about Raunak Group is their new campaign “Darr Ke Aage Ghar Hai” that addresses the fears of home buyers and offer plausible solutions. Ever been through the nightmare of just thinking of the numbers involved when you think of buying a home? Have those big EMIs ever given you palpitations? Have you ever sat for hours calculating your rate of interest? If you just got a little worried at the mere mention of the above, Raunak City has the solution for you.

DARR KE AAGE GHAR HAI

Ever since demonetization people are hesitant in purchasing their dream home.  With this campaign Raunak City planned to educate and aware their customers and help them overcome all the doubts revolving around real estate. They bridged the gap between financial details and the customers. Raunak Group is proud to set new benchmarks once again with over 100 bookings within first two months of the #DarrKeAageGharHai campaign. With less than 20 days remaining for the campaign Raunak Group aims to make this campaign a milestone of success. The goal is to help home buyers find their dream home without any fright. What more? They made is so simple that the customers have let go of their fears.

OFFER DETAILS

What if we told you that your biggest fear of a higher rate of interest will be taken care of? Raunak City offers you a home loan at just 6% interest for up to 4 years. The interest rate is the most competitive and lower than what most banks offer today. This scheme has enabled its customers to save about Rs.3 lacs and upwards. (We are still listing out all the things we can buy in the savings alone. A car, a new sports bike or may be a solitaire?)

HOW DOES IT BENEFIT HOME BUYERS?

Let’s take a small quiz. Have you asked any of these questions below when you have thought of buying your dream home?

How can I ever buy such an expensive home?

  • How can I possibly pay off such a huge EMI?
  • What if I don’t get my house once I’ve paid my dues?
  • What if I’m being cheated by the developer through hidden costs?
  • How far do I have to travel just to get home every day?
  • What is the actual interest rate that I have to pay?
  • What will be the duration of the loan?

Raunak Group did a survey to understand the kind of fears a home buyer goes through. And the questions above were the most commonly asked questions. Through their campaign “Darr ke Aage Ghar Hai” Raunak Group has addressed these common fears and provided complete information on the scheme while bursting some common misconceptions and unwanted worries of their customers. A customer doesn’t just get a lavish lifestyle but gets to upgrade his lifestyle. This scheme guarantees them savings starting from 3lac onwards; a one of its kind offer.

Darr ke Aage Ghar Hai

“Darr ke Aage Ghar Hai” has been applauded amongst both, the real estate marketers and home buyers. It has been able to eradicate a lot of misconceptions and doubts of its home buyers. From fear of high pricing, loans, stiff EMI’s, hidden costs etc. to your new home, thanks to Raunak Group, we agree that Darr ke aage, indeed, ghar hai.

“After detailed analysis in association with our marketing agency, we decided to address and eliminate the most common inhibitions prevalent amongst home seekers. This resulted in coming up with the – #DarrKeAageGharHai campaign. We are elated as we have been able to eliminate the fear of home buying from 100 families within first two months of the campaign.”

Mr. Rajan N Bandelkar

                                                                                                                                  Partner Raunak Group

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Nagpur One Of The Big Potential Cities For Affordable Housing

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Nagpur One Of The Big Potential Cities For Affordable Housing

According to a report released by CREDAI Nagpur is among 45 potential cities that are projected to drive the demand for affordable housing. The ‘Dawn of India’s Future Cities’ report was released at the two-day New India Summit organized by CREDAI in the city.

As per the press release issued by CREDAI, Lucknow, Jaipur, Kochi, Bhopal, and Ahmedabad are some of the other main cities included in the list of 45 cities. The New India Summit will focus on the opportunities in Tier II and III cities of India.

As per the release, “Driven by investments in infrastructure, affordable housing, skilled workforces, these cities can potentially see accelerated growth in the manufacturing, tourism and warehousing sectors, and emerge as India’s new megacities”.

The release further added that the study based its findings on key parameters such as socio-economic momentum, enhanced connectivity infrastructure and high-value indicators. With a sharp-focus on real estate, it identified areas of opportunities for developers while reiterating the impact of regulatory changes on the sector.

The study suggested that the country needs new cities to augment its growth. Initiatives such as ‘100 Smart Cities’ and the Urban Rejuvenation Scheme — AMRUT— will provide emerging cities with a blueprint for becoming the next flagbearers of development in India.

“India’s demographic capabilities bring a huge opportunity to match the world’s economic superpowers. This opportunity also brings with it challenges such as developing new urban centres,” said Jaxay Shah, CREDAI’s national president.

Geetamber Anand, CREDAI’s chairman added, “The Nagpur summit will help builders gauge the opportunities in smaller centres. The Tier I cities are already overcrowded There is a clear need for new cities to be developed as the growth engines of the country”.

Union Surface Transport Minister Nitin Gadkari also addressed the meet through video conferencing.

Also Read: Pune Smart City Targets Rs 100 Crore Grant From World Bank

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Badlapur – The Right Investment Zone

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Badlapur – The Right Investment Zone

Part of the district of Thane, Badlapur is one of the fastest growing areas in the MMR. Mumbai is one of the costliest cities to invest in while neighbouring areas like Thane, Badlapur, Kalyan, Navi Mumbai and others have become attractive destinations to invest in.

Badlapur constitutes of 4 small villages, i.e. Katrap, Kulgaon, Badlapur and Manjarli. There are several reasons why Badlapur is becoming the preferred choice and the most recommended option when it comes to investments and properties.

Nature lovers prefer coming to Badlapur for its scenic beauty around itself with greenery, waterfalls, hilly regions, etc. Badlapur is also a popular weekend getaway and picnic spot for the people of Mumbai. With quiet and peaceful surroundings and comparatively cooler temperatures, there is no second guess as to why the people also love to settle here.

Its proximity to Mumbai gives the people another reason to settle within Badlapur permanently. With flawless connectivity in terms of both roadways and railways, the commute is quick and smooth. The Badlapur road is connected to Thane from one side along with the Mumbai Pune Expressway at another side. The Neral-Badlapur road will trigger an exclusive transit system between Kalyan and Karjat. Some of the roadways are under development, the gateway to Khopoli being an example.

The town is divided into the Eastern and Western region as the railway line runs in between it. The nearest railway station of Kalyan serves as a junction, connecting it to many major cities across India. Badlapur lies along the central line of Mumbai suburban railways. Stations like Thane and Dadar are located within a 40 kms radius from Badlapur station.  

Badlapur is about 50 kms away from the international airport and about 30 kms away from the Proposed Navi Mumbai airport. Badlapur East has excellent connectivity through NT buses as well. The smooth connectivity has played an important role in the elevating Badlapur’s real estate scenario. The Monorail has been proposed by the RDA authorities that will connect from Badlapur to Bhiwandi and Thane or Kalyan to Badlapur.

Badlapur has a well developed social infrastructure. Reputed schools and round the clock medical facilities make the town a preferred choice. It is one of the best locations that meets the criterions of a budget, proving the perfect locality, basic amenities and an evergreen environment. People are also moving to Badlapur for employment opportunities as it is home to all types of companies and banks.

Badlapur has huge land parcels and a steady pipeline of projects. Both East and West Badlapur offers affordable home options as well as properties that are well planned and well designed. With the transformation of the skyline of the town, it is sure to give opportunities for better returns in future.

One of the plush club residencies present within Badlapur is offered by Tulsi Estates. Tulsi Signature offers 2, 3, and 4BHK quality homes and has only 112 limited edition club residences. It offers a community and a lifestyle that is chic and sophisticated, yet ultimately secure and comfortable. You will find yourself part of a nurturing community; a private paradise that you will be happy to reside in. The architecture is grand and every minute detail has been taken care of. Tulsi Signature defines your taste and style in its finest masterpiece.

Also Read: Tata Value Homes Launches “Offer Of The Century” With 99 Hours Flash Sale on Affordable Homes

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NTR Housing Scheme In Full Swing: Chief Minister N. Chandrababu Naidu

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NTR Housing Scheme In Full Swing: Chief Minister N. Chandrababu Naidu

On Thursday, Andhra Pradesh Chief Minister N. Chandrababu Naidu said with the estimated expense of Rs. 5,556.74 crore, the construction of more than 2,44,164 houses, out of the proposed 3,03,044, has been commenced under the NTR Housing Scheme 2017.

While addressing the second day of the Collectors’ Conference he also said the construction of the remaining houses will begin soon. He mentioned that Prakasam and the Kurnool districts are ahead of the schedule in the urban housing scheme. Also, the works are in full swing in the Nellore and the Guntur districts under the rural housing scheme.

According to Naidu, the government will complete 2.5 lakh houses by January next year and another lot of two lakh houses by June.

By October 2, 2018, the state government intends to finish the construction of all the houses and plans to celebrate with massive house warming ceremony with local public representatives. This will help them set an example for housing schemes in other states.

Also Read: Raunak Group Presents Apna Pehla Ghar Campaign

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