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Social Media Is The New Marketing Choice For Real Estate Developers

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Social Media Is The New Marketing Choice For Real Estate Developers

Times have changed and so have the marketing options. Like all other businesses Real Estate is also focusing a lot on social media elements like Facebook, Google Search, Twitter etc. for digital marketing campaigns.

Social Media is the new wave of digital marketing. Majority of the online marketing budget these days is spent on social media platforms like Facebook, Google, Twitter, Linkedin, You Tube etc. and these channels also generate large volume of sales in return. Due to its large audience base, innovative advertising campaign, comparatively lower budget and the ability to measure the impact with greater accuracy; a large number of real estate developers have started to vouch for social and digital marketing over traditional marketing practices.

Importance of Social Media in Real Estate

The most important factor that makes digital marketing so favourable to real estate developers is because of its cost efficiency. Different sources like blogs, PCC (Pay per click), SEO (Search Engine Optimization), E-mail Marketing are utilised to reach out to home seekers. It also helps the home seekers as well as they can go out check all the relevant information that they seek. A major chunk of online marketing is spent on social media to boost sales opportunities.

One of the major reasons why real estate developers opt for social media and digital marketing is to do a test run for larger campaign. Since the cost is minimal, it reduces the risk factor for developers so they can easily plan and specifically identify target areas for their campaign.

 

Helps in building Reputation

Social Media can play an important role to build a good reputation for the developers. Providing quality and intuitive content to Facebook and Twitter followers is the best way to place themselves as industry experts. When you portray an image of industry expert then it becomes a lot easier to attract new clients. A lot of thought goes into every post with the followers in mind, whether they will find the information useful. The reach and instant response of social media can be employed to create trust and awareness about real estate projects.

Social Media is evolving everyday as a potential game changer. Consumer opinion matter a lot in today’s environment and it’s their opinion that matters, not the other way round. Traditional marketing works great in terms of delivery and other parameters while social media works greatly in terms of engagement, insights and most importantly generating leads.

Diversification of marketing efforts

The more you diversify your marketing efforts for real estate business, the more the chances of being successful. Social media market does a great job in that regard. Posting video or slideshow on You Tube can help to spread the word across the globe. Potential homebuyers can view all the amenities and feature of new home. This is a great way to pique their interest in the property.

Finding new and innovative ways to market will help the real estate business to thrive, especially at this age of tough competition. Social Media is an excellent way to reach new clients and promote the real estate business.

Ashish Jerath, Head-Sales, Emaar MGF has expressed that online platform will soon take over print media as the primary platform for advertising for real estate companies. He added “Real estate companies are following the media content consumption trend of its target audience, which is more likely to interact with us on a social media or online news and entertainment sites. Also, the medium allows for multimedia content to be delivered and engages the customer at a time and place of his convenience.”

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Appoint Housecraft App For Your Interior Designing Job

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Do you have a knack for interior designing? Did you always dream about being an interior designer but could never really get a head start at it? Is your home in a dire state for a revamp? Do you like to change your interiors often?

If your answer is yes then we have the perfect solution for you. The answer to your prayers is the refreshing Housecraft App. The app is available only on iPhone App Store for free.

It is a fairly easy app that can be used to design any interior living space with the choice of several pre-fed furniture and décor items. You can use your phone’s camera and watch the power of augmented reality to place fully rendered 3D models anywhere in your world.

For example if you want to redo your living room. All you have to do is open your phone camera and scan the room. You would be surprised at how accurately it takes measurements. It then lets you drop all the furniture you can think of. You can resize each object so you can customize it according to your room. Plus, you can admire objects from any angle, in any light! Once you achieve a set-up that you like, you can save it for later reference.

The app is a break through at many levels. To start with you design your own home and test it on the app so you can actually see the outcome of your design. For people who like to mix and match and change décor items on a regular basis can use this app for better visualization of their ideas. It is easy to save room configurations and try them out anywhere. Thus great help in apartment hunts, reorganizing a room, testing how new furniture will look, and more. With their video recording feature you can share your creations with your friends or family.

Also Read: 5 Real Estate Tech Startups in India You Can’t Ignore

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5 Real Estate Tech Startups in India You Can’t Ignore

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5 Tech Startups in India You Can’t Ignore

The real estate sector is one of the biggest contributors to the country’s economy. It is no wonder that the sector is booming with newest technologies that are changing the age-old industry norms and raising industry standards. Here are five tech start ups that you need to take note of:

NESTAWAY

5 Tech Startups in India You Can’t Ignore

If you have ever faced a rental problem and most of us have, this is the thing that you need. NestAway is India’s home rental network for singles that offers rental solutions via latest technology and best design.

Founded in January 2015, NestAway is an app that lets you find, book, pay, move-in and out of a rental home anywhere in India. They basically manage both parties in a rental situation and turn unfurnished houses in to furnished homes and offer them at affordable prices on sharing basis. Deepak Dhar, one of NestAway’s four cofounders, says “It’s a new concept for owners and a solution for tenants. Plus we’re solving the youth housing crisis of upwardly mobile urban migrants in cities.” It began in Bengaluru and today is spread in 9 metro cities of India.

Website: nestaway.com

NoBroker

5 Tech Startups in India You Can’t Ignore

A Bangalore based real estate search portal, NoBroker eliminates broker and directly connects flat owners and tenants. Founded in 2014, NoBroker claims to work on the basis of technology that identifies and abolishes brokers. Started as a rental platform, they have now forayed into brokerage free buy/sell property as well. They verify each listing to make sure they are owners and no middlemen. They offer maximum information in the most accessible format, thus saving you time, money and energy to actually go physically hunting for house.

Website: nobroker.in

SmartOwner

5 Tech Startups in India You Can’t Ignore

Find the biggest market for investors here; all the opportunities that you won’t find on general market. SmartOwner brings forward some of the carefully curated investment opportunities from the fastest growing cities in India. Projects are vetted by law firm after meticulous checks. It verifies all the listing to make sure the pricing and specifications are in line with the market trends. Thus it offers well calculated risk and returns. People benefit from the curated high-return opportunities.

Website: smartowner.com

Approach

5 Tech Startups in India You Can’t Ignore

Approach helps you to conveniently and accurately manage scientific data which enables you to grow your business strategically instead of hit and miss methods. Real estate is a growing sector and it needs such solutions where management can take accurate decision based on solid data. Approach lets you manage your inventory from any location. Cloud telephony lets you track all your campaigns and calls from anywhere. Automated SMS and Email Marketing allow you to connect with your audience and also offer in-depth analytics of click-rate and subscriber activity. You can now even calculate the returns on investment from all your media spending and campaigns.

Website: approach.one

GrabHouse

5 Tech Startups in India You Can’t Ignore

Established in 2013, Grabhouse is a no broker website that helps people find flats, flat mates and tenants quickly and without much effort. It is the first venture that is a 100 percent broker free house renting platform. It is able to achieve this by using powerful technologies that allow stakeholders to enhance their business. Their target group lies between 18-28 years; they are mostly students or young professionals who are looking for decent places to stay while saving a buck. Even on-ground assistance is provided after lead generation for a nominal fee.

Website: grabhouse.com

 

Also Read: Technology And Real Estate: Reaching New Heights

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Alibaba Now Enters Housing Rental Market In China

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Alibaba Now Enters Housing Rental Market In China

Alibaba, the Chinese e-commerce giant, signed an agreement with Zhejiang province to use the company’s technology in order to build an online system for house rentals. As per the agreement, this system will include all the apartments that are put up for rent by an individual, government, developers as well as agents.

The Xinhua news agency reported that the Hangzhou City in Zhejiang province will be able to use this application to seek houses on rent. The website by Alibaba will help people at every stage of the procedure, right from searching for a home to apartment contract signing and later payments.    

Han Junqing, director of Hangzhou Real Estate Registration Center, said, “Information on apartments, user reviews, and credit ratings of owners, renters, and agents will all be shared.”

The system is called the Smart House Renting System and will be supported by Alibaba’s technology, data, and commerce credit system. The government sources have revealed that it can prevent fraudulent deals.

At present, the housing rental market in China is dominated by real estate agents, and fraud and disputes are not uncommon in all the major cities. There are big real estate players with their own apps however that information is not shared with others.

People seeking homes for rents often have to refer to different apps and compare their offers as these companies lack the Zhima Credit from Alibaba subsidiary Ant Financial’s which is a much more mature credit system.

The government of China is prioritising the rental market’s development to rein in runaway home prices in the country’s big cities. The Central government chose Hangzhou among the first 12 cities to take bold reforms to boost the rental market.

Also Read: Technological Solutions That Are Helping The Commercial Real Estate Industry

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