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APP’s That Boost Your Smart Home Technology Experience



smart home technology

Just like every great achievement in human history, people have envisioned the idea of Smart Homes for ages, and now it is no longer an idea, it is a reality. What was once considered futuristic and highly impracticable, smart home technology has now emerged as the new wave of convenient living. Also, it no longer limited to the elite class only.

Just like we have apps for almost every possible need, a wide range of apps for smart homes have also surfaced. These apps have opened many new possibilities for smart home technology. Right from controlling the temperature in the room to open the window curtains, changing the mood of the home to the way you maintain your lawn, everything is now automated with the help of these apps. Here are a few trending smart-home apps:

1. Stringify

Smart home technology is designed to make your life easier, but at times managing dozens of different devices can become a hassle. Stringify is a platform that brings together all the individual components and shows them how to work together. With the help of Stringify, you can connect all your popular apps and smart devices, e.g. social media, Google, hue etc. and create “flows” to set home automation for entire day. You can turn off lights, change the room temperature, set reminders and so on without even lifting a finger.


Like Stringify, SmartThings also helps you to connect all your smart home devices, doesn’t matter if you have two or two hundred, into one little convenient hub. All you have to do is tell the app what you want to do and the app will communicate the actions with the hub; the hub tells the devices what to do. SmartThings include sensors that can be sticked anywhere in the home –couch, doors, windows etc. These sensors cab be programmed to perform specific actions with the help of your smart devices, like sending a text to you in case there is a gas leakage or sending a video alert if your main door is open.


Loxone is a powerful smart home platform, which combines all your smart home technology into one place and keeps it neat and tidy. The app is really easy to use and navigate, which helps you to get the most out of your smart home technology. You can view and change the setting of every room in the house by going into Room Mode and do a lot of other stuff with the help of Loxone.


Muzzley integrates all the smart technology into one management platform. The best part about Muzzley is its algorithm feature that makes suggestions suited to your lifestyle based on behaviour patterns.


IFTTT app lets you automate your smart home with just a few taps. You can create your own logical flows, or recipes as called by the app, to help make life easier at every step. For example – you can set in IFTTT, that if you’re tagged in a Facebook post, then your hue light should flash blue.


Turning on your Air conditioner is not really a difficult task, is it? But with Thington even that becomes a lot easier. It connects all your devices in seconds and gives you one central location to manage all of them; in fact it offers suggestions for improved performances.

In case you live in Smart Home and not using any of these apps then you are losing out on a whole lot of good stuff. So, just don’t wait, go ahead and try these apps.

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In The League Of Its Own? Transported Is Making Waves In The VR Property Marketing Segment



Transported VR Real Estate

With the ease in which it could be played on most headsets, there is another player waiting in the wings in the property marketing segment.

Transported is a unique platform where the home tours could be created and customized in 3D.  The feasibility of the platform is such that it doesn’t take more than an hour to install it. It’s not browser specific and could run across various browsers and is also mobile optimized. Since VR technology is here to stay and is also one of the most engaging platforms, Transported has left no stone unturned with respect to optimizing its features. With Room Teleporting, no hardware upsell, crisp sound enhancements and easy website page embeds; it gives its customers the first-hand experience on the feel of their new home.

According to the company, Transported tours do not take much time to create, it can take as little as 24 minutes to make the scenario after finalizing the details. They can be built on any operating system ranging from Macs to PCs, and agents can showcase their tour collection of the room on their profile pages.

The potential customers can check the tours on VR instruments such as Google Cardboard, Oculus Rift, and the Samsung Gear VR. As far as non-immersive VR are concerned tours can be experienced on dedicated tour webpages and mobile devices.

Transported is an effective entry into VR home tour market segment. The software that it uses are very easy to operate and very interactive in nature. It does give sci-fi interface from the get-go, which allows its users to select distinct properties tour by “tapping” information cards in the headset display.

It’s an ideal feature that makes Transported such a good buy for static showrooms and retail offices and also offers various listings to the buyers.

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Aparna Construction Excels The Market With Its Digital Makeover



Aparna Construction

A leading real estate developer from Hyderabad, Aparna Constructions & Estates started its operations in 1996. Since then it is known for completing and delivering 36 projects comprising of fully-integrated gated community villas, residential plot projects, premium apartments, commercial projects, spread across 18 million square feet.

Aparna Constructions started its new website as the focal point of its renewed digital strategy. Aparna Constructions has joined hands with Hyderabad’s leading digital marketing firm, GenY Medium. This revamping of brand’s web property has recorded at least twice the amount of organic traffic since then and a steeper spike in the number of digital enquiries.

Putting the customers first, has always been the thought and vision of Aparna Constructions, which has been kept well in alignment with this digital initiative. Nowadays, a website has a critical role in establishing the brand’s identity as well as generating leads, and this could be very fruitful in the real estate sector. As the website is a digital interface, which can become an important touch point with the consumers. An efficient use of the website can enable the organic customer acquisition in a way that it becomes a key channel for lead generation, hence GenY Medium’s holistic approach towards digital marketing, cements the core strengths in consumer understanding and technology.

Being a technology enabled digital marketing company, GenY Medium operates out of Delhi, Bangalore and Hyderabad. Since its inception in 2012, the company has grown into a 100+ people company and has created proprietary technologies that revolutionize digital marketing.

On their collaboration with the GenY Medium, Aparna Constructions elaborates on the need of a digital platform for its multiple projects in different cities and locations. This website provide the users with a wide range of choices, in a mobile friendly way, by providing each user with a personalized web experience.

A deep research exercise was conducted by the Aparna Constructions’ business teams and the GenY Medium’s team, to understand the unique consumers’ mind-set and adopting to the most suitable technology. With its ability to personalize content, supplemented with marketing automation tools, the Oracle platform along with its suite of products, turned out to be an optimum choice.

Aparna Constructions believes that with this kind of technological interventions, their website has set a high standard in real estate segment. Each user is provided with a customized web experience based on geographical mapping by the implementation of Oracle Maxymizer. The next step in line is the integration of an automation tools like Eloqua, which is perfect for lead nurturing through emails. Eventually resulting into a more immersive, personalized web experience. The effect of this new venture has already started happening as the mobile users are spending more time on the website.

Aparna Constructions aims to carry forward the momentum gained from the new website to all other aspects of digital platform, with an aim of reaching the right consumer and communicating in a personalized and engaging manner.

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Insomniacs Gives A New Approach To ‘Approach One’



Insomniacs Give A New Approach To Approach One

The online media is known for wittiest lines and brilliant campaigns. The Approach One’s new campaign once again proves that agencies love this medium and they let their creative juices flow. The real estate lead management system and marketing software company introduced a quirky and refreshing campaign.

In tune with the company’s theme, a series of bright yellow creatives with bold white text definitely caught people’s attention on social and digital platforms. One copy read – ‘Mr. Garden nahi Mr. Gordon! Stop apologizing. Start improvising. Introducing new age lead management system’. It presses the nerves of the customer calling executives as well as the customers who never want to be addressed incorrectly, leave alone getting their name incorrect.

Approach One

The copy also includes old Bollywood songs and some cult dialogues which not only make you smile but drive the message home. Ads like ‘Tumhare haath mein pura CRM system ho…saari jannatein tumhare pass ho’ or ‘Data ne tumhe chaaron taraf se gher lia hai’.

The ads have been conceptualized by the awarding winning digital agency Insomniacs. Explaining the objective of the campaign, Montu Achoriwala, Creative Head at Insomniacs said, “The idea was to introduce people to this marketing software and inform them of everything that it can do; all the while keeping it fun and interesting. The software has been built by real estate industry experts and so the customers need to understand how their daily hassles can be nullified with Approach One”.

He added, “We convinced the client to take an adventurous step and do this campaign. Software marketing is a serious business with serious promotion but Approach One saw how this campaign would give them the desired attention”.

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