Technology is achieving new heights making life easier not only for people but also for different businesses who have witnessed the benefits of technology and real estate is no exception. The internet has opened new possibilities for the real estate sector starting from digital advertising to virtual tours, which have made a significant contribution and also ensures smooth property selling.
Augmented Reality or AR is a technology that superimposes real-world environment by overlaying virtual data, images etc. onto a physical space offering a composite view. Here are five reasons why augmented reality is popular in the real estate sector:
- Visual Interaction
Traditional 2D environments don’t offer too much information for customers. Augmented Reality ensures better engagement with buyers as they get a chance to emerge themselves into new dimensions of the property on sale, while developers can display their best projects through it. An AR app can render 2D images into a 3D creation of the property that can be viewed from different angles giving a detailed view of the layout of different floors, which is much more than normal ordinary images.
With an AR app on your smartphone or tablet you can select a particular property and view its details by simply holding up the phone and moving it around which creates a window inside the property allowing you to take a virtual tour of it. You can get an idea about where to put your furniture by just walking past the home, pointing your smartphone camera at the home as well as price, sale status, contact information, even pictures and virtual details.
- Viral Publicity
Analytics have shown that home-buyers who have previewed a property through AR show more interest than traditional methods. They are more apt to involve in conversation with the developers or company and also spread the word around. Home-buyers who view a property ask for opinions from their friends and family which leads to bigger engagements through AR campaigns which encourage further word of mouth.
- Reaching More Customers
Mobile applications are very common these days and so are the AR apps which are easily available on any platform –mobiles, tablets etc. so it is the best way to reach potential buyers with all necessary information about properties on sale. Buyers can also view interactive brochures through their mobile apps. It also helps developers and agents to access all their projects offline during meetings and events with the help of Augmented Reality.
- Direct Return On Investment
These days it is very easy to access data related to engagement through digital media companies who can give you detailed stats about the number of people who have interacted with the collateral, time and place, duration of interaction and whether it resulted in successful sales lead or not. It helps developers to get a clear picture about their new projects.
In The League Of Its Own? Transported Is Making Waves In The VR Property Marketing Segment
With the ease in which it could be played on most headsets, there is another player waiting in the wings in the property marketing segment.
Transported is a unique platform where the home tours could be created and customized in 3D. The feasibility of the platform is such that it doesn’t take more than an hour to install it. It’s not browser specific and could run across various browsers and is also mobile optimized. Since VR technology is here to stay and is also one of the most engaging platforms, Transported has left no stone unturned with respect to optimizing its features. With Room Teleporting, no hardware upsell, crisp sound enhancements and easy website page embeds; it gives its customers the first-hand experience on the feel of their new home.
According to the company, Transported tours do not take much time to create, it can take as little as 24 minutes to make the scenario after finalizing the details. They can be built on any operating system ranging from Macs to PCs, and agents can showcase their tour collection of the room on their profile pages.
The potential customers can check the tours on VR instruments such as Google Cardboard, Oculus Rift, and the Samsung Gear VR. As far as non-immersive VR are concerned tours can be experienced on dedicated tour webpages and mobile devices.
Transported is an effective entry into VR home tour market segment. The software that it uses are very easy to operate and very interactive in nature. It does give sci-fi interface from the get-go, which allows its users to select distinct properties tour by “tapping” information cards in the headset display.
It’s an ideal feature that makes Transported such a good buy for static showrooms and retail offices and also offers various listings to the buyers.
Aparna Construction Excels The Market With Its Digital Makeover
A leading real estate developer from Hyderabad, Aparna Constructions & Estates started its operations in 1996. Since then it is known for completing and delivering 36 projects comprising of fully-integrated gated community villas, residential plot projects, premium apartments, commercial projects, spread across 18 million square feet.
Aparna Constructions started its new website as the focal point of its renewed digital strategy. Aparna Constructions has joined hands with Hyderabad’s leading digital marketing firm, GenY Medium. This revamping of brand’s web property has recorded at least twice the amount of organic traffic since then and a steeper spike in the number of digital enquiries.
Putting the customers first, has always been the thought and vision of Aparna Constructions, which has been kept well in alignment with this digital initiative. Nowadays, a website has a critical role in establishing the brand’s identity as well as generating leads, and this could be very fruitful in the real estate sector. As the website is a digital interface, which can become an important touch point with the consumers. An efficient use of the website can enable the organic customer acquisition in a way that it becomes a key channel for lead generation, hence GenY Medium’s holistic approach towards digital marketing, cements the core strengths in consumer understanding and technology.
Being a technology enabled digital marketing company, GenY Medium operates out of Delhi, Bangalore and Hyderabad. Since its inception in 2012, the company has grown into a 100+ people company and has created proprietary technologies that revolutionize digital marketing.
On their collaboration with the GenY Medium, Aparna Constructions elaborates on the need of a digital platform for its multiple projects in different cities and locations. This website provide the users with a wide range of choices, in a mobile friendly way, by providing each user with a personalized web experience.
A deep research exercise was conducted by the Aparna Constructions’ business teams and the GenY Medium’s team, to understand the unique consumers’ mind-set and adopting to the most suitable technology. With its ability to personalize content, supplemented with marketing automation tools, the Oracle platform along with its suite of products, turned out to be an optimum choice.
Aparna Constructions believes that with this kind of technological interventions, their website has set a high standard in real estate segment. Each user is provided with a customized web experience based on geographical mapping by the implementation of Oracle Maxymizer. The next step in line is the integration of an automation tools like Eloqua, which is perfect for lead nurturing through emails. Eventually resulting into a more immersive, personalized web experience. The effect of this new venture has already started happening as the mobile users are spending more time on the website.
Aparna Constructions aims to carry forward the momentum gained from the new website to all other aspects of digital platform, with an aim of reaching the right consumer and communicating in a personalized and engaging manner.
Insomniacs Gives A New Approach To ‘Approach One’
The online media is known for wittiest lines and brilliant campaigns. The Approach One’s new campaign once again proves that agencies love this medium and they let their creative juices flow. The real estate lead management system and marketing software company introduced a quirky and refreshing campaign.
In tune with the company’s theme, a series of bright yellow creatives with bold white text definitely caught people’s attention on social and digital platforms. One copy read – ‘Mr. Garden nahi Mr. Gordon! Stop apologizing. Start improvising. Introducing new age lead management system’. It presses the nerves of the customer calling executives as well as the customers who never want to be addressed incorrectly, leave alone getting their name incorrect.
The copy also includes old Bollywood songs and some cult dialogues which not only make you smile but drive the message home. Ads like ‘Tumhare haath mein pura CRM system ho…saari jannatein tumhare pass ho’ or ‘Data ne tumhe chaaron taraf se gher lia hai’.
The ads have been conceptualized by the awarding winning digital agency Insomniacs. Explaining the objective of the campaign, Montu Achoriwala, Creative Head at Insomniacs said, “The idea was to introduce people to this marketing software and inform them of everything that it can do; all the while keeping it fun and interesting. The software has been built by real estate industry experts and so the customers need to understand how their daily hassles can be nullified with Approach One”.
He added, “We convinced the client to take an adventurous step and do this campaign. Software marketing is a serious business with serious promotion but Approach One saw how this campaign would give them the desired attention”.
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