INIT Mumbai has had a remarkable year and it is safe to say now that their hard work has paid off. They have bagged the Advertising Agency of the Year at the Realty Plus Excellence Awards 2017.
INIT has been in the realty marketing business for a decade now. They have worked for over 300 clients and dealt with every kind of challenge, slow market and other tricks that the industry throws at you. Some of their clients include Adani Realty, Mayfair Group, Nirmal Lifestyle, Ganesh Housing, FS Realty, Ajmera Realty and so on.
After demonetization, Raunak Group wanted hesitant buyers to go ahead and buy their dream homes and so INIT assisted them with ‘Darr Ke Aage Ghar Hai’ campaign. The agency figured all the common ailments that public was facing and gave them an offer they could not refuse. The campaign was taken on social media and ground activities were also planned. The result – to say the least within 60 days Raunak Group sold as many as 120 units in Kalyan and Thane.
Veena Developers launched two projects; both in the prime location of Chembur and Vasai. However, they still could not make sales. INIT launched two simultaneous campaigns for both the projects. ‘Veena Dynasty: Be their Super Hero’ – a campaign targeted to the affordable housing customers highlighted budgeted homes with great location and connectivity. ‘Veena Serenity: No Excuse Please’ – the project’s location and rooftop amenities were highlighted since they were exclusive to Mumbai-MMR. Within 40 days both the projects sold a total of 50 units.
CREDAI-MCHI Change of Guard 2017 ceremony was held in Mumbai. The event was the change of Presidency of Mr. Dharmesh Jain to newly elected president Mr. Mayur Shah. The entire event theme was planned, designed and executed by the team. Right from the invitation letter of the CM to manifesto, film, promotional video, interviews – was taken care by the agency. The event was a huge success and was attended by 500 guests.
Mayfair Housing was offering ready to move in properties cheaper than the competitors. The agency promoted the company as a brand with high appreciation value and highlighted the pricing benefits offered by them. The result was a significant rise in the sales figure. Mayfair Housing achieved 70 percent sales target within the period of 6 months.
FS Realty wanted to launch the Mall of Jaipur but they wanted people to perceive the mall as a major commercial hub instead of just a shopping mall in Jaipur. The team highlighted their boutique office spaces, clubhouse, gym, and other amenities. The launch was not only attended by enthused people but also businessmen. Over 60 bookings made on the launch day.
With Shivalik Park View, the builder was stepping in the affordable housing segment. The agency banked on the legacy of Shivalik and built people’s aspirations to associate themselves with the brand as first home or investment. The agency did not disclose the prices so that a person’s interest in not hampered due to the price value. The launch was attended by 560 people and 125 conversions were noted.
Venus developer has its projects in Ahmedabad and Vadodara. Venus Park Heights and Venus Ivy in Ahmedabad and Venus Pahel in Vadodara were all awaiting their second phase campaigns. INIT clubbed all the three projects under one umbrella campaign – Venus Lifestyle Fest was launched. A 60 days campaign. A Strong call to action in the campaign lines clubbed with offers were planned to get fast conversions. The client got a tremendous response. They sold 26 units in all three projects and generated many leads.
Adani Belvedere Gold and Country Club is a lavish club and it had to be positioned in the same way. Thus ‘Be the Chosen One’ was the campaign launched by the agency which not only addressed the elite but also gave a strong call to action. The campaign generated over 400+ leads. The traction of the campaign was so strong that the agency continued the same campaign for the Phase 3 with minimum media spends.
Khantil Mehta, Founder, and Director INIT said “The past year has been a roller coaster ride. With demonetization, RERA and finally GST, it has been a lot for the industry to take in. However, it is the right time for an agency like ours to consult clients on changes and assists them in putting their best foot forward. The industry is switching gears to an organized sector and we are in with the change.”
We wish them luck in the future endeavours and congratulate them on the worthy win.
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