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Mayfair Housing Introduces New Identity

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Mayfair Housing Introduces New Identity With Same Old Ethics

For over 52 years, Mayfair Housing has offered Mumbai a wide range of commercial and residential properties. Mayfair Housing is a progressive real estate company in Mumbai established in 1964. The company is passionate about delivering homes on time and creating an everlasting relation with its customers in the process.

Mayfair provides brand value, inventive marketing, transparent communications and innovative technology solutions to all its customers. Thus they introduced SARA – Safe Appreciating Reliable Assets.

  1. Safety is one of most important elements that everyone seeks. Providing a safe and secured environment is one of the top priorities that Mayfair aims to deliver.
  2. Mayfair understands and appreciates the concerns of the customers. They address, consider and analyse the opinions of their customers and offer favourable solutions to them.
  3. Mayfair Housing represents a symbol of reliability that customer can trust with their closed eyes. Having a clear transparency, delivering on promise and sticking to commitment, makes Mayfair Housing one of the most reliable Real Estate developers.
  4. A home is one of the biggest assets of every home-owner. The grand and luxurious apartments offered by Mayfair Housing, adds an extra value to your asset.

The philosophy to appreciate its stakeholders has been part of their extensive work commitment. Appreciating the stakeholders in terms of the value, emotion, relationship and accommodate with them in life in a graceful manner, cherishing the memories of their association. No doubt they share a strong personal relationship with its stakeholders.

The philosophy of ‘To Appreciate’ has been such an integral and inspiring part of their journey that they decided to make it part of their logo. A company that has worked towards new and modern concepts and techniques in all its aspects of work decided it was time to change their look and adapt a new logo.

As environment and sustainable living is always an agenda with Mayfair Housing, they turned to nature for some inspiration for the new logo. They incorporated nature’s four elements – the earth, air, water and fire. Together they represent each colour of the logo. The arrow represents Mayfair’s endeavours to be part of the growth in India. Finally the tagline – Appreciating You.

The company has delivered almost 3500 flats spread over 34 projects and 21.65 lakh sq ft construction area since 1981. It has been instrumental to generate TDR of almost 50 lakh sq ft. Mayfair Housing is involved in many CSR activities including developing schools, gardens, playgrounds, welfare centres and so on.

Mayfair Housing is also spreading its operations overseas in Bahrain and developing almost 35 lakh sq ft in MMR and Bahrain both.

Special Reports

2018: A Horizon Full Of Opportunities

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2018: A Horizon Full Of Opportunities

Taking up a roller coaster ride, the Indian real estate sector has gone through some big changes in 2017. Be it a regulatory reform like RERA or an introduction of a new taxation system, GST, the market has seen various trends during this phase. As on one hand these changes brought the market to a standstill, they also brought the long awaited transparency and accountability on the other hand. RERA has brought the developers in line and made sure that the deliveries are on time and transactions are totally transparent. Protecting the buyer’s interests, this will be an essential factor for a higher growth in coming future.

This effect has resulted into a large number of unsold units, bringing down the prices. This excess supply of units has brought the buyers, a luxury of choosing the properties of their choice at their budgeted prices. It is believed that now this phase of the real estate market is ruled by the buyers and will continue to do so for some time.

New home launches across various cities of India have dropped to a significant level in the third quarter of the current fiscal. Nearly the third of a calendar year shows a drop of 40 percent in the overall number of project launches.  This graph predicts that the demands will slowly gain momentum and the prices will start picking up.  As builders have begun to focus on finishing their current projects as soon as possible.

The excess liquidity in the banking system have led the RBI to lower down the key lending rates. The home loan interest rates went down from 9.5 percent a year to 8.3-8.4 percent. That invites for a considerable savings in the EMI costs; enabling the consumers to take advantage of low-cost home finance, and buy a house of their own. In 2018 it is expected to continue on the same path.

After the revision of the carpet area for the Middle Income Group (MIG) category under the Pradhan Mantri Awas Yojna (PMAY) scheme, the affordable housing sector might see a jump in sales. Carpet area saw an increment from 90 sq m to 120 sq m in MIG-1 and 110 sq m to 150 sq m for MIG-2. Giving the middle income home buyers a bigger and better houses. Taking the cue, the developers are now catering to this special segment in order to clear out the stock of unsold units.

Following the trends, there is a prediction about merging of the real estate sector in 2018. The toughened RERA laws will push the non-complying companies into a merger with the bigger players. Eliminating the delay and other setbacks, the consumers will be more protected, hence elevating the level of confidence. The Foreign Direct Investment (FDI) will be boosted further, making Indian real estate a global market. The smart city initiative by the government will also enhance the social and the economic infrastructure of the many upcoming cities.

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Special Reports

2017: A Significant Year In Real Estate

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2017: A Significant Year In Real Estate

The year 2017 has been very influential in witnessing a ground breaking transformation as many major events impacted the real estate sector. Looking back at the eventful period and its influence on the market.

With untapped potential and an unlimited possibility of investment, the real estate sector has always been the foremost choice among the masses. Fast investments always provided with a guaranteed return. In the year of 2017, real estate sector saw some of the most challenging reforms ever introduced. The monetary flow took onto a slumping rate as the potential buyers and investors opted to wait for a better opportunity.

Real estate in India went under a big transformation, beginning with Demonetization in 2016, taking away the cash out of the transactions. It changed the way, developers use to work earlier. The affordable housing segment got benefited as compared to the luxury housing segment because it consisted of the consumers, who were dependent on home loans for transaction. Dropping of interest rates further added to the growth of affordable housing. After the introduction of Benami Properties Act, later in the year we saw the entry of RERA, reducing the number of selling units lesser than the last year.

The real estate sector stumbled upon the initiation of the implementation of the Real Estate Regulation & Development Act (RERA). On the brighter side, this landmark law brought the much awaited transparency and accountability in the sector, hence making the developers fall in line.

Then came the implementation of Goods and Services Tax (GST), which resulted in a major slow-down in terms of real estate sales. Only applicable to under-construction projects and hence making ready-to-move-in apartments exempting from the GST. But the extra cost on these projects will be charged to home buyers on the sale price, while the developers can avail this credit only on the cost of construction. Paying the GST on the full project, the input availed is only on the construction cost so there may be a gap of nearly 30 per cent. Therefore, developers aimed for hiking the prices to fill in that gap.

“Government introduced policies like RERA, amendments to the Benami Properties Transactions Act and GST are changing the very face of the realty sector. The real estate has seen failure till now, but these regulations have been crucial in bringing more transparency in the sector and confidence among the buyers”, says Atul Banshal, President- Finance and Accounts, M3M.

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Special Reports

Realty Nxt Interviews, Mr. Dhaval Ajmera, Director Ajmera Realty At CREDAI MCHI

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Realty Nxt Interviews, Mr. Dhaval Ajmera, Director Ajmera Realty at CREDAI MCHI

RealtyNXT brings you an exclusive interview with Mr. Dhaval Ajmera, Director Ajmera Realty and Infra India Ltd, at the CREDAI-MCHI Maha Property EXPO 2017. He reveals the reason behind the success of Ajmera Group and how it has surpassed the competition. Owing foremost to their legacy of five decades, providing projects more than 20 million sq. ft. among the metro cities across the nation. He gives credits to experience and the deliveries they have been making, the prime factors in leading them to a desired domain in real estate sector.

Talking on the recent initiatives like Demonetization, RERA and GST, taken by the government for the real estate sector, he sheds light on their deep effects on the real estate after this sector took a hit. He acknowledges the consumer’s awareness regarding the low dipping of the market. But also advices the customers to invest now, as the present market is about to rise. He expresses high hopes for RERA because it has brought the long awaited transparency in the real estate. Helping the buyers to take a confined decision after a full research on the project. On the other hand, he claims that the market will take some time to get over the effect of GST as it has provided a setback for the projects mostly above Rs 10,000-20,000 per sq. ft.

Talking on the CREDAI-MCHI EXPO 2017, he praises the franchise for bringing in the biggest crowd real estate sector has seen, around 20,000-30,000 consumers attended this year’s Expo. According to him, it turned out to be a great platform to showcase one’s projects to the market. After the RERA and GST, the buyers are getting more informed about the market and hence the expo has provided them an interface to get access to serious business.

Inspiring to become one of the top developers in India, Ajmera Group is currently diversifying by spreading its projects in various cities of India. Expanding and diversifying are the two prime initiatives that Ajmera Group is looking forward to, in the next year.

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