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Insomniacs Gives A New Approach To ‘Approach One’

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Insomniacs Give A New Approach To Approach One

The online media is known for wittiest lines and brilliant campaigns. The Approach One’s new campaign once again proves that agencies love this medium and they let their creative juices flow. The real estate lead management system and marketing software company introduced a quirky and refreshing campaign.

In tune with the company’s theme, a series of bright yellow creatives with bold white text definitely caught people’s attention on social and digital platforms. One copy read – ‘Mr. Garden nahi Mr. Gordon! Stop apologizing. Start improvising. Introducing new age lead management system’. It presses the nerves of the customer calling executives as well as the customers who never want to be addressed incorrectly, leave alone getting their name incorrect.

Approach One

The copy also includes old Bollywood songs and some cult dialogues which not only make you smile but drive the message home. Ads like ‘Tumhare haath mein pura CRM system ho…saari jannatein tumhare pass ho’ or ‘Data ne tumhe chaaron taraf se gher lia hai’.

The ads have been conceptualized by the awarding winning digital agency Insomniacs. Explaining the objective of the campaign, Montu Achoriwala, Creative Head at Insomniacs said, “The idea was to introduce people to this marketing software and inform them of everything that it can do; all the while keeping it fun and interesting. The software has been built by real estate industry experts and so the customers need to understand how their daily hassles can be nullified with Approach One”.

He added, “We convinced the client to take an adventurous step and do this campaign. Software marketing is a serious business with serious promotion but Approach One saw how this campaign would give them the desired attention”.

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In The League Of Its Own? Transported Is Making Waves In The VR Property Marketing Segment

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Transported VR Real Estate

With the ease in which it could be played on most headsets, there is another player waiting in the wings in the property marketing segment.

Transported is a unique platform where the home tours could be created and customized in 3D.  The feasibility of the platform is such that it doesn’t take more than an hour to install it. It’s not browser specific and could run across various browsers and is also mobile optimized. Since VR technology is here to stay and is also one of the most engaging platforms, Transported has left no stone unturned with respect to optimizing its features. With Room Teleporting, no hardware upsell, crisp sound enhancements and easy website page embeds; it gives its customers the first-hand experience on the feel of their new home.

According to the company, Transported tours do not take much time to create, it can take as little as 24 minutes to make the scenario after finalizing the details. They can be built on any operating system ranging from Macs to PCs, and agents can showcase their tour collection of the room on their profile pages.

The potential customers can check the tours on VR instruments such as Google Cardboard, Oculus Rift, and the Samsung Gear VR. As far as non-immersive VR are concerned tours can be experienced on dedicated tour webpages and mobile devices.

Transported is an effective entry into VR home tour market segment. The software that it uses are very easy to operate and very interactive in nature. It does give sci-fi interface from the get-go, which allows its users to select distinct properties tour by “tapping” information cards in the headset display.

It’s an ideal feature that makes Transported such a good buy for static showrooms and retail offices and also offers various listings to the buyers.

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Aparna Construction Excels The Market With Its Digital Makeover

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Aparna Construction

A leading real estate developer from Hyderabad, Aparna Constructions & Estates started its operations in 1996. Since then it is known for completing and delivering 36 projects comprising of fully-integrated gated community villas, residential plot projects, premium apartments, commercial projects, spread across 18 million square feet.

Aparna Constructions started its new website as the focal point of its renewed digital strategy. Aparna Constructions has joined hands with Hyderabad’s leading digital marketing firm, GenY Medium. This revamping of brand’s web property has recorded at least twice the amount of organic traffic since then and a steeper spike in the number of digital enquiries.

Putting the customers first, has always been the thought and vision of Aparna Constructions, which has been kept well in alignment with this digital initiative. Nowadays, a website has a critical role in establishing the brand’s identity as well as generating leads, and this could be very fruitful in the real estate sector. As the website is a digital interface, which can become an important touch point with the consumers. An efficient use of the website can enable the organic customer acquisition in a way that it becomes a key channel for lead generation, hence GenY Medium’s holistic approach towards digital marketing, cements the core strengths in consumer understanding and technology.

Being a technology enabled digital marketing company, GenY Medium operates out of Delhi, Bangalore and Hyderabad. Since its inception in 2012, the company has grown into a 100+ people company and has created proprietary technologies that revolutionize digital marketing.

On their collaboration with the GenY Medium, Aparna Constructions elaborates on the need of a digital platform for its multiple projects in different cities and locations. This website provide the users with a wide range of choices, in a mobile friendly way, by providing each user with a personalized web experience.

A deep research exercise was conducted by the Aparna Constructions’ business teams and the GenY Medium’s team, to understand the unique consumers’ mind-set and adopting to the most suitable technology. With its ability to personalize content, supplemented with marketing automation tools, the Oracle platform along with its suite of products, turned out to be an optimum choice.

Aparna Constructions believes that with this kind of technological interventions, their website has set a high standard in real estate segment. Each user is provided with a customized web experience based on geographical mapping by the implementation of Oracle Maxymizer. The next step in line is the integration of an automation tools like Eloqua, which is perfect for lead nurturing through emails. Eventually resulting into a more immersive, personalized web experience. The effect of this new venture has already started happening as the mobile users are spending more time on the website.

Aparna Constructions aims to carry forward the momentum gained from the new website to all other aspects of digital platform, with an aim of reaching the right consumer and communicating in a personalized and engaging manner.

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How Is Technology Shaping The Future Of India’s Real Estate Consultancy?

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real estate consultancy

Technology is playing a groundbreaking role in different industries across the world; it is only innate that the property brokerage industry will also follow.

India’s real estate market was on of the first marketplace to justify professional brokerage services. It identified the need to connect the renters and homebuyers with the concerned suppliers.

Today the real estate brokerage industry stands on yet another threshold, leveraging technology as a competitive advantage. Technology is indeed becoming an important separator for real estate brokerage across market segments and especially in the residential market.

Data Analytics

Another tool in the not so distant future is the improved use of predictive analytics. This has the potential to change the face of India’s property consulting industry.

Much like the e-commerce websites that offer a personalized wish list of the items people have shown their interest in, algorithms will be able to define the customers with the kind of property they prefer and would be interested in buying.

As advancing technology and automation redefine the buyer and broker interaction on real estate, it becomes indispensable to enhance the buyers overall property purchase journey and create a feel-good vibe about the numerous online options.

In the present-day retail world, experiential marketing is already an important factor of attracting customers. Real estate consultants now face increasing pressure on finding tech-driven ways to enhance their customer experience.

Gaining the trust back

The RERA Act has finally started to bridge the chronic gap between customers and developers or brokers.

The constant delays in home delivery, misleading promises, non-existent regulatory compliance of projects and deceptive promotions have been the main cause of developing this mistrust. The trust deficit has come from developers as well with their thick barriers that they have erected between themselves and the customers. Developer reputation and accountability has serious been affected by this barrier.

Consultants can take this opportunity and bridge this gap through technology. The real estate consultants through various technology-enabled channels can bring customers closer to developers. This will permit customers to ask questions, clear their doubts in real time and establish a rapport that has really been missing from the residential property marketplace.

The virtual reality

Virtual tours have been around for some years now. With this tech-enabled medium the brokers assist prospective buyers, visitors and renters to visually go through the properties.

The Indian real estate market still remains a touch and feel place where personal site visits are a must.

Another entirely new and convenient way for customers within and outside India is the regular feature from property developers called online home festivals. This option lets people shortlist options and at the same time benefit from different offers, discounts and on the spot deals.

With the deepening penetration of smartphones even the rural areas are not left out of the virtual space and market that it has created. With people becoming more tech-savvy, the list of phony properties that used to clutter the property searches have considerably gone down. Only verified and curated options are seen with a wealth of information. The RERA Act has also made a huge difference to this scenario.

Crowd funding in real estate

Crowd funding can be used innovatively to add value to developers and customers. For example crowd funding can be used to raise money online to finance a developer’s project from several donors. With the help of an escrow account the buyer’s stuck project can get completed and money can be accounted for. It could sell out some of the extra units and share the profits with such investors once the project is completed and a cooperative housing society is built.

Technology not just for lead generation

The Internet has opened unprecedented doors. What used to take a lot of the footwork out of finding property options, now only needs few hours. 70% of modern real estate consultancies’ prospects are today acquired through digitally obtained leads.

As big data and analytics become more integrated with consultants they will find innovative ways such as finding instant matches to customer’s requirement or tracking sales figures information or getting date on projects’ construction progress and regulatory compliances.

It is no news that a lot of work will be achieved through smartphones and brokers will need to become tech-savvy to handle millennial clients and expect flawless and quick information exchange.

Technological advances with numerous apps will revolutionize almost all aspects of the real estate business in the future. They not only speed up the process but also make it more engaging and exciting for customers, brokers and developers alike.

Also Read: 5 Real Estate Tech Startup In India You Can’t Ignore

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