Buying a home could be a painstaking task for the metropolitan masses, whereas the higher and affluent class is being allured by all manner of options, when it comes to second homes. For some buyers, it’s all about gaining a ‘refreshing’ break at a weekend getaway, while the others see the second home mainly as a real estate investment. There is another category of buyers, who want these homes to be a post-retirement lifestyle choice.
A large segment of people is interested to buy holiday homes in India, the major factor pushing this phenomenon, is a longing to live a quality life near nature. This is backed up a new emerging trend, which is to get social recognition amongst the peer group. Owning a home in the lap of nature has become a common dream, but only few have been able to pursue and live their dream.
India’s beautiful vistas have always attracted the majority of people from all over the country and abroad. The tourism industry has created an immense number of hotels and resorts in the hills of north or near the beaches in south. But due to the heavy costs and regulations of the hotel authorities, the sense of ownership appears to be missing from the scenario. Hence increasing the demands for the holiday homes in India. The similar concept goes with the food pattern. The commercial food served by the hotels and resorts have added only to the mundanity of the travel experience. Therefore, to add that spice to the holiday meals, the concept of holiday homes encourages the self-owned cooking style. As the separate open kitchen in an owned property, can provide exciting ventures like cooking, eating and celebrating together. Where one can rediscover the family bonding.
Experts are pointing towards a graph, which depicts the rising in the earnings of upper-middle class and middle-class, hence accentuating their investment potential. That is perhaps why, the weekend homes market is growing at 10-12 per cent per annum.
A considerable positive change in the lifestyle of people living in the metros have contributed to the growth of the Indian economy. Also the increasing tax benefits, number of NRIs, HNIs investing back home, and the growing middle-class is finally leading to an increasing demand for vacation homes. The majority of the second home buyers consists of upper-income segment players, with the age bracket of 25 to 50.
Some of the preferred destinations, around the Mumbai, are Lonavala, Alibaug, Karjat and Goa. Lonavala being the favourite of Mumbaikars, as there is a good supply pipeline of row-houses and bungalows, from several real estate developers. There is a healthy demand for plots as well. The prices for row-houses in Lonavala, ranges from Rs 1 crore to Rs 2.5 crores, while for bungalows it is from Rs 1.5 crores to Rs 4.5 crores. For those who prefers coastal areas, Alibaug is the top destination. While Karjat is offering affordability and serenity as its primary USP.
Driving the investment in second homes, the buyers are seeking profits out of real estate investments or hold it for prestige. As the Indian buyer has invested in second homes for quite some time, the buying pattern has started to shift to something that offers more of a personal value, like a holiday home. Allowing an additional benefit of a weekend holiday at an owned place. Moreover, these properties are also offering the option of renting and earning income from the tourism potential of the investment destination. Homestays during vacations, has become a lucrative market, today.
Business Owners Handling Your Own Social Media: It Is A Waste Of Time
Social Media Reach
Social Media Approach
SEO Know-How For Real Estate Websites To Excel The Search Engines
Online presence is important for a real estate investor to make the maximum out of the market. Although the offline advertising has always been playing an important marketing avenue for real estate investors to find great deals and get their properties sold. These comprises of ads in community newspapers, direct mail campaigns, TV spots, local and regional radio. They have all proven to be effective ways to find motivated sellers and promote property listings.
But for an efficient business functioning, the properties have to be noticed by the masses so the investor has to make a full fledge presence on the internet. A well designed, full researched website needs to be created by the investor, in order to reach the right audience.
Search Engine Optimization (SEO) is an important concept for real estate investors to grasp. Search engine optimization basically facilitates the locating of website on Google and other search engines. For a proper optimization, a search engine requires some major details like, website domain name (URL), images and videos to be incorporated as a site content, title and headers, and the links to be connected. Now the investors can use few specific SEO hacks that can boost their digital presence in the lesser time.
Prime task is to outline the investment properties and businesses by the efficient pages and blogs. This implies that the original content is what is required for a SEO success, eventually bringing the website up in the ranking. A steady stream of original content is responsible to provide a comprehensive study regarding the products on the website and how the consumers can further contact and commit a sale. The expertise on the real estate sector can be used to list exclusive properties on a professional website, which will create a great avenue and further help the consumers to buy and rent the properties.
Keywords play a vital role in creating a powerful SEO online content. These highly searched keywords are important in shifting up the ranks at the search engine results pages over the long haul. Keyword implementation is both an art and science, it can definitely get the website up to the top page on a search engine. The mix of keywords that were helpful once, can now be used again and again on the site to get numerous pages to rank well in search.
The popular platforms and individuals in the similar field can also get the word out about the relative business and properties. So it requires a more proactive approach by emailing a contact and convincing them to allow you to join their podcast or write a blog entry for their website. The connection with these types of people or platforms with large networks/audiences can help to establish the brand in the area and garner more attention for investment properties.
The well-known social networks such as Twitter, Facebook and LinkedIn, can have a huge effect on how a brand’s websites are found in search engines, and they actually play a big role in their SEO efforts as well.
As all of the digital content are now indexed by Google, so as soon as some of this content is shared in a post, this could result as one of the first results in Google for that term or phrase.
The email system may not directly relate to the world of SEO, but it does have an impact on the click-through rate. As the number of times the recipients click on links in the given emails, he gets directed back to the investor’s website — which, in turn, affects the relative search engine standing.
The investor must link the popular, reputable websites to their online content to boost the SEO ranking in Google. The search engine optimization that everybody should abide by is the white hat SEO, which relates to the posting of original content. Then there is another kind of optimization, which deals in buying website clicks from shady sites, the black hat SEO, these can actually penalized by the Google and other major search engine. Linking a lot to the reputable sources is one of the white hat tactic that will aid the investor’s effort in getting their pages found online.
A major necessity for an active website is the mobile friendly nature. The site should look just as crisp-easy to read and use on smartphones to tablets as it is on desktop. Effort should be put into setting up a responsive site.
There are many good site providers present online that offer prepared responsive mechanism that are easy to modify with unique content, contact information, branding visuals and other core details that can get the website new business and help them access climb the standard search ladder.
E-Newsletter: Measures To Avoid Trash
As more and more realtors are turning to the email marketing strategy, the E-newsletters are turning into an immensely valuable way for businesses to reach and engage with clients. But a problem that arises at the receiving end is the crowded inbox, due to which the newsletters has been seeing the trash instead of reaching the client’s inbox. The realtors are trying different ways to breach the jammed inboxes.
Another aspect that the realtors have to keep in mind is that as a brand, they don’t cross the borders and boundaries of spamming. The experts have pointed out some of the attributes that mark importance in this online communication system such as headlines, content and subject line. The basic question that the experts want the realtors to think upon before sending the email is the core reason, properly aligned with the content, behind dispatching the email and prioritizing its content based on action. In any case of doubt, the email must be scrapped.
One of the biggest reasons that the many real estate groups have built a successful weekly newsletter is the brand continuity. The uniqueness of a newsletter plays an important part in making it a success, such as having a different themed header image for different campaign.
As the most of the similar pieces of content gets distributed on many different platforms, a good brand recognition calls for a constant monitoring of the content, about wherever they go or which platform they’re on. Many major company newsletters have grown to thousands of subscribers with an excellent percentage of opening rate. The main reason behind this success are the regular featured stories, infographics and GIFs in the newsletter that go along with the creative header.
A new feature that has made the task of putting a newsletter together less arduous is the saving of links throughout the weeks’ time. It is estimated that these interesting looking links saved during the browsing Facebook and other sites are able to save a considerable amount of time during the compiling of a newsletter.
Due to adapting to these new techniques, many email marketing companies are sending out twice-monthly newsletters that reaches over lakhs of people with the top percentage opening rate at their successful phase. These marketing companies are also helping real estate professionals to build their own newsletter. As many agents are just sending newsletters to their contacts list and don’t even have a dedicated email newsletter list.
Continuity being the key feature in a newsletter, also the number of stories as well as the video present in the newsletter, plays an important part. The major player in this game, always lead with the best or most provocative story in a straightforward manner. It always has the lead story as the subject of the email, hence following the ideology of, “Better to be clear than clever”.
They are successful as they have been able to make the difference between the importance of keeping a subscriber instead of getting a mere click. A “clickbait” headline may have been able to draw subscriber in, but it may not get them to engage with the newsletter.
Raunak Group Celebrates A Year Of Successes With Digital Agency Insomniacs
With Lakhs Of Unsold Residential Units, The Real Estate Market To Stay Buyer-Friendly In 2018 Says Report
Affordable Housing: Government To Ease Green Norms To Provide A Boost
TCS Olympus Centre Awarded The ‘Best Commercial Project of 2016-17’ At The 32nd National Real Estate Annual Awards By Accommodation Times
Bengaluru Based Puravankara Ltd. Enters Goa With ‘Adora De Goa’, An Integrated Resort District
SOBHA Supports The Cause Of Widening Of Panathur – Balagere Road
Magnetic Maharashtra: Attracting Domestic And Foreign Direct Investments
Best Micro Markets To Invest In For Good Returns In Real Estate
5 Tech Gadgets For Real Estate Professionals
Shivalik Ventures’ Project ‘Bandra North’ Receives Overwhelming Response
Realty Nxt Interviews Mayfair Housing, MD Mr. Nayan Shah And Aditya Shah at CREDAI MCHI
Top 10 Real Estate brands to garner the maximum website traffic in India
Innovative Revolution of Real Estate Industry with MIVAN
Real Estate Blogs? Tips to get started
11 Pointers To A Perfect Real Estate Website
Technology1 year ago
Using Big Data to Find Clients for Your Real Estate Business
Bangalore Real Estate News7 months ago
5 Real Estate Tech Startups in India You Can’t Ignore
Mumbai Real Estate News6 months ago
Tanvi Group Fail To Deliver Homes & Declares Bankruptcy
Ahmedabad Real Estate News5 months ago
Tata Value Homes Launches “Offer Of The Century” With 99 Hours Flash Sale on Affordable Homes
India Real Estate News7 months ago
Tenders For ₹15,000 Crore Mumbai Coastal Road Project In Final Stages, Construction To Commence By Early 2018
Commercial9 months ago
MTNL Planning To Sell Lease Real Estate
Mumbai Property News3 months ago
Property Review: Shivalik Ventures Gulmohar Avenue – Bandra North
Regulation10 months ago
Government Aims To Build 51 Lakh Houses Under PMAY-Gramin In FY18