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Holiday Homes: A New Trendsetter In Indian Real Estate



Holiday Homes

Buying a home could be a painstaking task for the metropolitan masses, whereas the higher and affluent class is being allured by all manner of options, when it comes to second homes. For some buyers, it’s all about gaining a ‘refreshing’ break at a weekend getaway, while the others see the second home mainly as a real estate investment. There is another category of buyers, who want these homes to be a post-retirement lifestyle choice.

A large segment of people is interested to buy holiday homes in India, the major factor pushing this phenomenon, is a longing to live a quality life near nature. This is backed up a new emerging trend, which is to get social recognition amongst the peer group. Owning a home in the lap of nature has become a common dream, but only few have been able to pursue and live their dream.

India’s beautiful vistas have always attracted the majority of people from all over the country and abroad. The tourism industry has created an immense number of hotels and resorts in the hills of north or near the beaches in south. But due to the heavy costs and regulations of the hotel authorities, the sense of ownership appears to be missing from the scenario. Hence increasing the demands for the holiday homes in India. The similar concept goes with the food pattern. The commercial food served by the hotels and resorts have added only to the mundanity of the travel experience. Therefore, to add that spice to the holiday meals, the concept of holiday homes encourages the self-owned cooking style. As the separate open kitchen in an owned property, can provide exciting ventures like cooking, eating and celebrating together. Where one can rediscover the family bonding.

Experts are pointing towards a graph, which depicts the rising in the earnings of upper-middle class and middle-class, hence accentuating their investment potential. That is perhaps why, the weekend homes market is growing at 10-12 per cent per annum.

A considerable positive change in the lifestyle of people living in the metros have contributed to the growth of the Indian economy. Also the increasing tax benefits, number of NRIs, HNIs investing back home, and the growing middle-class is finally leading to an increasing demand for vacation homes. The majority of the second home buyers consists of upper-income segment players, with the age bracket of 25 to 50.

Some of the preferred destinations, around the Mumbai, are Lonavala, Alibaug, Karjat and Goa. Lonavala being the favourite of Mumbaikars, as there is a good supply pipeline of row-houses and bungalows, from several real estate developers. There is a healthy demand for plots as well. The prices for row-houses in Lonavala, ranges from Rs 1 crore to Rs 2.5 crores, while for bungalows it is from Rs 1.5 crores to Rs 4.5 crores. For those who prefers coastal areas, Alibaug is the top destination. While Karjat is offering affordability and serenity as its primary USP.

Driving the investment in second homes, the buyers are seeking profits out of real estate investments or hold it for prestige. As the Indian buyer has invested in second homes for quite some time, the buying pattern has started to shift to something that offers more of a personal value, like a holiday home. Allowing an additional benefit of a weekend holiday at an owned place. Moreover, these properties are also offering the option of renting and earning income from the tourism potential of the investment destination. Homestays during vacations, has become a lucrative market, today.


Business Owners Handling Your Own Social Media: It Is A Waste Of Time



Social Media Marketing
Owning a company and ensuring the speedy growth of the same in every way possible makes you a good leader. With the changing times, the need to have a strong online presence for your businesses has led to many people spending huge amounts of time in the online space. It’s good to have a presence on all the online platforms but spending too much time on it is unnecessary. Growing a successful business requires a lot of time and it would be smart to invest all your time in doing so.

Social Media Reach

Everyone is on social media which includes your target audience making it your top priority. Social media statistics reveal that platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat and others is huge and continuing to grow. According to eMarketer about 2.65 billion people worldwide (constitutes 72 % of the total internet users) are predicted to use social media at least once every month.

Also, Global Web Index revealed that in 2017, digital users on an average were spending two hours and fifteen minutes every day on chatting and social media networks. MediaKix has listed the average minutes of social media usage by an individual on each platform like:
• YouTube: 40 minutes a day
• Facebook: 35 minutes a day
• Instagram: 15 minutes a day
• Twitter: 1 minute a day
• Snapchat: 25 minutes a day

Hence, it is only ideal to use social media platforms in order to reach out to the masses in an effective manner. So you need a professional overseeing this aspect of your marketing as it is the most cost-effective option in comparison to the per-hour value of your time. You can use that time to interact with your clients face-to-face or via phone calls.

With various apps available to do the job of posting on your behalf, take help from your virtual assistant for a better deal instead. The most important aspect here is to revert to queries, calls or messages right away in order to convert your prospective clients. This will ensure you have used your time appropriately with cost-effective measures for the larger good for your business.

Social Media Approach

Here, we have listed each platform and the approach required to make an effective online presence for your target audience.


This online platform has a format wherein you can create a business page so create the same using the help of a social marketing representative or an assistant. Also, all the queries and messages should be turned into an appointment for them to meet you directly or otherwise to convert it into a client.


According the social media statistics showed above Twitter is dead, as no one is using Twitter anymore. So just create a basic profile and do all the communications or cross-promotions on other platforms to not lose out on reaching your target audience. It is necessary as there might be a small pool of potential clients on this platform that you don’t want to leave out.


Instagram being a medium developed to post pictures as their format will be really helpful in giving virtual tours to your clients. But being the deciding authority you have to understand the type of business and the approach of reaching out to the audience through this platform. Again a social media expert can help you in effectively reaching out to potential clients.


Videos are the most effective way to send your message across without the message being lost. So YouTube is touted as the most efficient social media platform currently. The phrase ‘people buy people’ is very true in this sense as the videos with a human touch, enable the dissemination of your message, fruitfully. And especially in the real estate business the house tours can be given in the form of a video and give them a clear idea of what they are going to expect.


The approach to have when it comes to LinkedIn is very formal in sync with the format of the platform. And as a professional, it is very important to put up a quality profile to make an impact not just with prospective clients but also to have a formal voice in the business dialogue. Here you have the opportunity to showcase your skills and abilities, your education background, places you have worked, awards you have received, etc.
Apart from that, you will also have a list of testimonials from people you know professionally to add to the profile. Don’t forget to write testimonials for others on this platform as well.

The main agenda is to be represented on all the platforms properly. And this all can be done without you wasting your precious time.

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SEO Know-How For Real Estate Websites To Excel The Search Engines



SEO Know-How For Real Estate Websites To Excel The Search Engines

Online presence is important for a real estate investor to make the maximum out of the market. Although the offline advertising has always been playing an important marketing avenue for real estate investors to find great deals and get their properties sold.  These comprises of ads in community newspapers, direct mail campaigns, TV spots, local and regional radio. They have all proven to be effective ways to find motivated sellers and promote property listings.

But for an efficient business functioning, the properties have to be noticed by the masses so the investor has to make a full fledge presence on the internet. A well designed, full researched website needs to be created by the investor, in order to reach the right audience.

Search Engine Optimization (SEO) is an important concept for real estate investors to grasp. Search engine optimization basically facilitates the locating of website on Google and other search engines. For a proper optimization, a search engine requires some major details like, website domain name (URL), images and videos to be incorporated as a site content, title and headers, and the links to be connected. Now the investors can use few specific SEO hacks that can boost their digital presence in the lesser time.

Prime task is to outline the investment properties and businesses by the efficient pages and blogs. This implies that the original content is what is required for a SEO success, eventually bringing the website up in the ranking. A steady stream of original content is responsible to provide a comprehensive study regarding the products on the website and how the consumers can further contact and commit a sale. The expertise on the real estate sector can be used to list exclusive properties on a professional website, which will create a great avenue and further help the consumers to buy and rent the properties.

Keywords play a vital role in creating a powerful SEO online content. These highly searched keywords are important in shifting up the ranks at the search engine results pages over the long haul. Keyword implementation is both an art and science, it can definitely get the website up to the top page on a search engine.  The mix of keywords that were helpful once, can now be used again and again on the site to get numerous pages to rank well in search.

The popular platforms and individuals in the similar field can also get the word out about the relative business and properties. So it requires a more proactive approach by emailing a contact and convincing them to allow you to join their podcast or write a blog entry for their website. The connection with these types of people or platforms with large networks/audiences can help to establish the brand in the area and garner more attention for investment properties.

The well-known social networks such as Twitter, Facebook and LinkedIn, can have a huge effect on how a brand’s websites are found in search engines, and they actually play a big role in their SEO efforts as well.

As all of the digital content are now indexed by Google, so as soon as some of this content is shared in a post, this could result as one of the first results in Google for that term or phrase.  

The email system may not directly relate to the world of SEO, but it does have an impact on the click-through rate. As the number of times the recipients click on links in the given emails, he gets directed back to the investor’s website — which, in turn, affects the relative search engine standing.

The investor must link the popular, reputable websites to their online content to boost the SEO ranking in Google. The search engine optimization that everybody should abide by is the white hat SEO, which relates to the posting of original content. Then there is another kind of optimization, which deals in buying website clicks from shady sites, the black hat SEO, these can actually penalized by the Google and other major search engine. Linking a lot to the reputable sources is one of the white hat tactic that will aid the investor’s effort in getting their pages found online.

A major necessity for an active website is the mobile friendly nature. The site should look just as crisp-easy to read and use on smartphones to tablets as it is on desktop. Effort should be put into setting up a responsive site.

There are many good site providers present online that offer prepared responsive mechanism that are easy to modify with unique content, contact information, branding visuals and other core details that can get the website new business and help them access climb the standard search ladder.

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E-Newsletter: Measures To Avoid Trash




As more and more realtors are turning to the email marketing strategy, the E-newsletters are turning into an immensely valuable way for businesses to reach and engage with clients. But a problem that arises at the receiving end is the crowded inbox, due to which the newsletters has been seeing the trash instead of reaching the client’s inbox. The realtors are trying different ways to breach the jammed inboxes.

Another aspect that the realtors have to keep in mind is that as a brand, they don’t cross the borders and boundaries of spamming. The experts have pointed out some of the attributes that mark importance in this online communication system such as headlines, content and subject line.  The basic question that the experts want the realtors to think upon before sending the email is the core reason, properly aligned with the content, behind dispatching the email and prioritizing its content based on action. In any case of doubt, the email must be scrapped.

One of the biggest reasons that the many real estate groups have built a successful weekly newsletter is the brand continuity. The uniqueness of a newsletter plays an important part in making it a success, such as having a different themed header image for different campaign.

As the most of the similar pieces of content gets distributed on many different platforms, a good brand recognition calls for a constant monitoring of the content, about wherever they go or which platform they’re on. Many major company newsletters have grown to thousands of subscribers with an excellent percentage of opening rate. The main reason behind this success are the regular featured stories, infographics and GIFs in the newsletter that go along with the creative header.

A new feature that has made the task of putting a newsletter together less arduous is the saving of links throughout the weeks’ time. It is estimated that these interesting looking links saved during the browsing Facebook and other sites are able to save a considerable amount of time during the compiling of a newsletter.

Due to adapting to these new techniques, many email marketing companies are sending out twice-monthly newsletters that reaches over lakhs of people with the top percentage opening rate at their successful phase. These marketing companies are also helping real estate professionals to build their own newsletter.  As many agents are just sending newsletters to their contacts list and don’t even have a dedicated email newsletter list.

Continuity being the key feature in a newsletter, also the number of stories as well as the video present in the newsletter, plays an important part. The major player in this game, always lead with the best or most provocative story in a straightforward manner. It always has the lead story as the subject of the email, hence following the ideology of, “Better to be clear than clever”.

They are successful as they have been able to make the difference between the importance of keeping a subscriber instead of getting a mere click. A “clickbait” headline may have been able to draw subscriber in, but it may not get them to engage with the newsletter.

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