NRIs, the premium section of buyers, often faces a dilemma when choosing properties. With a proper knowledge of budget, but lacking in idea about the supply in various cities of the country, NRIs search for a better option in the market. And therefore sometimes they end up buying properties that they were not searching for in the first place. Hence it is an important task, to know about the availability in the locations of personal choice so that the homebuyers can make up their mind about purchasing the property. After a study of the supply data from the top eight cities, there were some cities with the popular markets for buyers and investors.
With a high supply of flats, Mumbai proves out to be the of the best real estate markets in India. Availability of flats is not an issue in this market despite the prices on a higher side. Supply of flats at 90% is followed by commercial properties (6%). Plots (1%) and Houses/villas (6%) are also available but the number is not much as of now.
People mostly search for flats followed by plots, houses, penthouses and villas in Mumbai. Mumbai has been witnessing vertical growth which seems to be the only solution for cities metro-cities. These cities are not only highly populated but also seeing significant demand for residential housing. Therefore, providing a challenge for authorities to increase the supply so high-rise construction is the trend in Mumbai.
Pune is one such city that has been seeing an equal preference among the under-construction properties and the ready-to- move-in properties in the quarter Oct-Dec 2017. This indicates that sales are not concentrated in one segment anymore. Be it under-construction or ready-to- move-in, Pune too has the highest supply of flats (84%) followed by commercial properties (6%), houses/villas (5%), and plots (5%). Flats, plots and houses are the dominating factors in the consumers’ search pattern in this market as well.
The real estate sector has been witnessing the demand for housing, undergoing many changes over the years due to change in the availability of properties in Delhi. Currently, flats dominate this real estate market with 82% supply. The Delhi will see fresh supply of several new flats that may further add to this number. Home buyers too appear to prefer flats over independent houses, as the prices are on a higher side, also the builder floors are gaining the popularity as a rental option. These builder floor apartments, which are available across the city, are becoming the preference of those consumers, who prefer to live in Delhi but cannot afford a society flat or independent house. Houses/villas (8%), commercial properties (6%) and plots (5%) are the other options available for buyers here. Houses and flats are the preferred choices in the city among home buyers.
The real estate market of Bengaluru is seeing a rise in urban population owing to demand from the IT sector. Flats being the most supplied property type in the city with as much as 59% of availability. Independent houses (13%) and Plots (25%) are the other two segments where buyers are finding good options. Commercial properties (4%) are also available. Young professionals of the Information Technology sector are mainly preferring apartments in a city like Bengaluru where availability of land remains difficult and rates are on the higher side.
Whereas Chennai is the place where home buyers are searching preferably for flats and plots. penthouses and villas/houses are other categories where buyers show interest in the city. There is a high supply of both plots and flats, whereas, villas and houses are also popular in the search for properties.
It seems the supply in the city of Kolkata is entirely dominated by flats. There are as many as 82% flats available for sale. plots and villas/houses contribute around 7% in this region. The commercial market is witnessing a supply of 5%. Demand is concentrated to mainly flats in this market, which is indicated by the higher supply of flats.
A preference for such particular type owing to budget, location, lifestyle and availability, is shown by the higher supply of one specific property type. Also if the preference changes than it changes the supply pattern too.
Due to the government’s policy initiatives and affordability factor, affordable housing has become a new trend where more and more builders and buyers are shifting their focus to.
SEO Know-How For Real Estate Websites To Excel The Search Engines
Online presence is important for a real estate investor to make the maximum out of the market. Although the offline advertising has always been playing an important marketing avenue for real estate investors to find great deals and get their properties sold. These comprises of ads in community newspapers, direct mail campaigns, TV spots, local and regional radio. They have all proven to be effective ways to find motivated sellers and promote property listings.
But for an efficient business functioning, the properties have to be noticed by the masses so the investor has to make a full fledge presence on the internet. A well designed, full researched website needs to be created by the investor, in order to reach the right audience.
Search Engine Optimization (SEO) is an important concept for real estate investors to grasp. Search engine optimization basically facilitates the locating of website on Google and other search engines. For a proper optimization, a search engine requires some major details like, website domain name (URL), images and videos to be incorporated as a site content, title and headers, and the links to be connected. Now the investors can use few specific SEO hacks that can boost their digital presence in the lesser time.
Prime task is to outline the investment properties and businesses by the efficient pages and blogs. This implies that the original content is what is required for a SEO success, eventually bringing the website up in the ranking. A steady stream of original content is responsible to provide a comprehensive study regarding the products on the website and how the consumers can further contact and commit a sale. The expertise on the real estate sector can be used to list exclusive properties on a professional website, which will create a great avenue and further help the consumers to buy and rent the properties.
Keywords play a vital role in creating a powerful SEO online content. These highly searched keywords are important in shifting up the ranks at the search engine results pages over the long haul. Keyword implementation is both an art and science, it can definitely get the website up to the top page on a search engine. The mix of keywords that were helpful once, can now be used again and again on the site to get numerous pages to rank well in search.
The popular platforms and individuals in the similar field can also get the word out about the relative business and properties. So it requires a more proactive approach by emailing a contact and convincing them to allow you to join their podcast or write a blog entry for their website. The connection with these types of people or platforms with large networks/audiences can help to establish the brand in the area and garner more attention for investment properties.
The well-known social networks such as Twitter, Facebook and LinkedIn, can have a huge effect on how a brand’s websites are found in search engines, and they actually play a big role in their SEO efforts as well.
As all of the digital content are now indexed by Google, so as soon as some of this content is shared in a post, this could result as one of the first results in Google for that term or phrase.
The email system may not directly relate to the world of SEO, but it does have an impact on the click-through rate. As the number of times the recipients click on links in the given emails, he gets directed back to the investor’s website — which, in turn, affects the relative search engine standing.
The investor must link the popular, reputable websites to their online content to boost the SEO ranking in Google. The search engine optimization that everybody should abide by is the white hat SEO, which relates to the posting of original content. Then there is another kind of optimization, which deals in buying website clicks from shady sites, the black hat SEO, these can actually penalized by the Google and other major search engine. Linking a lot to the reputable sources is one of the white hat tactic that will aid the investor’s effort in getting their pages found online.
A major necessity for an active website is the mobile friendly nature. The site should look just as crisp-easy to read and use on smartphones to tablets as it is on desktop. Effort should be put into setting up a responsive site.
There are many good site providers present online that offer prepared responsive mechanism that are easy to modify with unique content, contact information, branding visuals and other core details that can get the website new business and help them access climb the standard search ladder.
E-Newsletter: Measures To Avoid Trash
As more and more realtors are turning to the email marketing strategy, the E-newsletters are turning into an immensely valuable way for businesses to reach and engage with clients. But a problem that arises at the receiving end is the crowded inbox, due to which the newsletters has been seeing the trash instead of reaching the client’s inbox. The realtors are trying different ways to breach the jammed inboxes.
Another aspect that the realtors have to keep in mind is that as a brand, they don’t cross the borders and boundaries of spamming. The experts have pointed out some of the attributes that mark importance in this online communication system such as headlines, content and subject line. The basic question that the experts want the realtors to think upon before sending the email is the core reason, properly aligned with the content, behind dispatching the email and prioritizing its content based on action. In any case of doubt, the email must be scrapped.
One of the biggest reasons that the many real estate groups have built a successful weekly newsletter is the brand continuity. The uniqueness of a newsletter plays an important part in making it a success, such as having a different themed header image for different campaign.
As the most of the similar pieces of content gets distributed on many different platforms, a good brand recognition calls for a constant monitoring of the content, about wherever they go or which platform they’re on. Many major company newsletters have grown to thousands of subscribers with an excellent percentage of opening rate. The main reason behind this success are the regular featured stories, infographics and GIFs in the newsletter that go along with the creative header.
A new feature that has made the task of putting a newsletter together less arduous is the saving of links throughout the weeks’ time. It is estimated that these interesting looking links saved during the browsing Facebook and other sites are able to save a considerable amount of time during the compiling of a newsletter.
Due to adapting to these new techniques, many email marketing companies are sending out twice-monthly newsletters that reaches over lakhs of people with the top percentage opening rate at their successful phase. These marketing companies are also helping real estate professionals to build their own newsletter. As many agents are just sending newsletters to their contacts list and don’t even have a dedicated email newsletter list.
Continuity being the key feature in a newsletter, also the number of stories as well as the video present in the newsletter, plays an important part. The major player in this game, always lead with the best or most provocative story in a straightforward manner. It always has the lead story as the subject of the email, hence following the ideology of, “Better to be clear than clever”.
They are successful as they have been able to make the difference between the importance of keeping a subscriber instead of getting a mere click. A “clickbait” headline may have been able to draw subscriber in, but it may not get them to engage with the newsletter.
3 Ways Real Estate Biggies Can Improve Their Social Media Presence
Social media has made the world a well-connected market place since its inception. Politicians, celebrities and other people of importance were earlier not reachable as they are today because of this platform. The connections have evolved from professional ways of communication to personal day to day updates on each one’s life while striking a good balance. And the communication has become two ways and direct with their audience.
Here are 3 killer ideas you can use to elevate your real estate social media marketing efforts:
- Go Online, Effectively
In the real estate sector only a few big names have been able to fruitfully reach audiences with their thorough strategy. For instance, Facebook has published A Case Study On Casagrand’s Meteoric Success Using Facebook Marketing Solutions.
Casagrand, one of India’s fastest growing real estate companies had generated an incredible 190 crores in revenue using Facebook marketing solutions and at a 60% lower cost per lead compared to other digital channels. This is an important example of how brands cannot risk ignoring the power of Social Media in today’s digital landscape.
- Optimally Use Social Media Platforms
Social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. have its own format and rules that come with strong as well as weak points. So the foremost task is to thoroughly know each platform and its format to create a solid posting strategy.
For example, LinkedIn has a very formal approach which provides the scope to post interesting business blogs, articles and communicating with colleagues by commenting on their statuses. While on Twitter both personal and professional views and news can be shared leaving you a wider scope to interact with your respective audience.
Instagram on the contrary with its format is edgier and effective in its way of reaching out to people as the platform is all about sharing about people and places. Also with so many social media outlets it is very important to understand the specific platforms that will be effective to your business.
- Play The Role of a Leader & Brand Ambassador
Authenticity is the key to succeeding on social media and also the mindfulness and willingness of being the face of the brand. Giving any brand a face allows the audience to connect to this human entity more than the business entity. But the responsibility of being the face of the brand is immense as anything and everything posted on the personal or professional scope can be linked to the brand identity. Individual ideologies will reflect as a common ideology for the company as a whole. Hence the posts should always reflect the common ideology, one that will be helpful to the company.
Also being the face or voice of the brand allows a spectrum of opportunities that can lead to effective marketing and also establish yourself as the leader of the company. Apart from maintaining a positive personal and brand image one must be aware of the negative business and legal issues that may arise due to a misguided post.
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