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Kamdhenu Limited to Strengthen Market Share of Kamdhenu Color Max’ in North Bengal

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Organizes Channel Partner Meet to Encourage Dealers.

Kamdhenu Ltd., a full-scale one stop building materials solutions company organised channel partner meet for ‘Kamdhenu Color Max’ dealers at Hotel Montana Vista, Uttorayan Township, Siliguri to celebrate the grand success of Kamdhenu Colour Max in the state. The event was graced by senior officials of Kamdhenu Limited including Mr Bhaskar Chaudhary, GM Marketing; Mr. Pawan Kumar Chowbey, Manager; Mr. Chinmoy Das Gupta, Sr. Executive Marketing; Mr. Satya Saran Ghosh, Executive Marketing attended the event. Mr Amit Bansal, Director, M/s Ganpati Steel Company addressed the dealers’ meet which was attended by approximately 50 dealers and distributors from different parts of the state. 

West Bengal is one of the fastest growing state in Eastern India. The state offers outstanding opportunities for business growth, fostering all-round socio-economic development of its people. This has given fillip to demand for both construction and the building-materials like color coated sheets in North Bengal. 

To meet the growing demand of color coated sheets in the region, the company has rapidly augmented its production capacity in the state by increasing the number of franchise manufacturing partners. It is also planning to undertake massive advertising and marketing campaigns in North Bengal to further support its robust dealer and distribution network to promote ‘Kamdhenu Colour Max’ in the region. Kamdhenu Limited sells ‘Kamdhenu Colour Max’ through its strong network of 120 dealers and distributors spread across the state.

Addressing the channel partner meet Mr Bhaskar Chaudhary, GM Marketing said, ‘Kamdhenu Colour Max’ has become one of the fastest growing Color Coated Sheet brand in North Bengal with the production capacity of 12000MT per annum and this milestone is worth celebrating. We congratulate our dealers for their strong performance and appreciate their efforts in making ‘Kamdhenu Colour Max’ a household name. We are planning to further strengthen our market share in the color coated sheet segment in the region / state from current 15% to 30% by FY21 by promoting ‘‘Kamdhenu Colour Max’ to even in the remotest markets of the state.”

This meet strengthened the bond between the company and its dealers. During the meet, dealers came forward with suggestions and interacted with company’s senior management. Dealers from different categories were felicitated for their strong performance.

‘Kamdhenu Colour Max’ is a pre-painted product offering wide spectrum of appealing colors for selection. A unique coating on the multiple layers of high-quality steel alloy enables ‘Kamdhenu Colour Max’ to resist cracking and peeling, even during extreme weather conditions and heavy construction operations. This not only makes these sheets completely rust-free and waterproof but also keeps the interior cool in summer and warm in winter creating an insulating effect. This eco-friendly product also befits the green building concept minimizing the carbon footprint of the building.

About Kamdhenu Limited

Kamdhenu Group was founded in 1994 with a vision to provide Best Quality TMT Bars at Best Price. Today, led by Mr Satish Kumar Agarwal, the company is the market leader in branded TMT Bars and ‘Kamdhenu TMT Bar’ is the largest selling TMT Bar in India with brand sales turnover of ~Rs. 12,000 crores. Kamdhenu follows franchisee business model to bring more transparency and dynamism to the operations of the company. Kamdhenu has committed chain of over 10,500 dealers and distributors in India out of which 6,500 are exclusive for steel business. Kamdhenu being TMT expert has also launched earthquake resistant Kamdhenu SS 10000 TMT Bar and Kamdhenu Nxt TMT Bar. It has been conferred with India Power Brand 2016, Asia’s Most Promising Brand – 2016, World’s Best Brand 2015 and 2017-18 among Asia & GCC for Steel as well as Paints. ISO 9001:2015 certified company, it is listed on NSE & BSE.

Kamdhenu Paints, one of the leading Paint companies in India, is a division of Kamdhenu Limited. The company is credited for offering best-in-class paint products conforming to global standards. Its product portfolio under the brand Kamdhenu Paints Colour Dreamz includes Exterior Emulsions, Interior Emulsions, Acrylic Distempers, Enamel Paints, Cement Paints, Wall Primers & Putty, and Texture & Designer Finishes, Stainers, P.U. Wood Finishes and Metallic Finishes. Kamdhenu Paints has 4,000 dealers and distributors spread across the country

Source: Press Release

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