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CSR arm of SOBHA organizes a dowry-less social wedding in Kerala



Taking transformative steps towards creating a meaningful change in the lives of the underprivileged, the Corporate Social Responsibility (CSR) arm of SOBHA Limited, Sri Kurumba Educational and Charitable Trust recently organized the 24th edition of dowry-less social wedding ceremony in Palakkad, Kerala. 

The dowry-less social wedding is organized twice a year, with 17 girls tying the knot during the 2nd edition of the ceremony in 2019. The Trust bears the entire expense of the wedding. To date, 647 girls have been married through this initiative. 

Speaking on the occasion, Mr. J.C. Sharma, Vice Chairman, and Managing Director, SOBHA Limited said, “As an organization, SOBHA is committed to empowering people at the grassroots level. Our endeavor is to set the right precedent and help bring a change in the mindset of people. With this aim, the initiative of the dowry-less social wedding is organized each year. While helping build a better society to live in, the idea is to also continue empowering women with this initiative. We will continue to work towards making a positive change in society.”

During the ceremony, the Trust provides 4.5 gold sovereign ornaments, dresses and utensils to the couples to mark the beginning of new life. The Trust also conducts pre-marriage counseling for the families of brides and bridegrooms. Additionally, it also monitors their married life at regular intervals and provides guidance, if needed. The ceremony was held at Sri Kurumba Kalyana Mandapam in Moolamcode, Palakkad and was graced by Chairman Emeritus, Mr. PNC Menon, his family members, relatives of brides and grooms along with other dignitaries.

About Sri Kurumba Charitable Trust: 

Founded in 2006, SOBHA’s CSR initiative, Graamasobha, under the aegis of Sri Kurumba Educational and Charitable Trust has undertaken systematic social empowerment activities in Vadakkenchery, Kizhakkenchery and Kannambra panchayats in Kerala, India.  Over the last 13 years, Graamasobha has transformed the lives of thousands of people. The Trust has identified nearly 4525 families (around 17311 people) from the Below Poverty Line (BPL) bracket people, who are selected through an in-depth scientific poverty mapping scheme called Social Empowerment Mapping Exercise (SEME). Our CSR activities encompass the areas of education, healthcare, livelihood, welfare, and women empowerment – a more holistic approach to improve the quality of life of the rural masses and to enable the beneficiaries to become self-sufficient.     

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