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Lodha Group Launches ‘Apna Ghar, Apna Desh’ Initiative



The initiative is in line with the PM’s vision for an ‘Atmanirbhar Bharat’

Lodha Group, India’s largest realty player launches ‘Apna Ghar, Apna Desh’ initiative that takes the PM’s vision forward for an ‘Atmanirbhar Bharat’. 

Taking into account the feedback during lockdown, company found that large number of people were keen to buy their own homes and enjoy the safety and comfort of keeping their families in a high quality development. The research showed that high down payment and high interest rates were key impediments in the home buying process and hence, Lodha has put together an offer like never before to enable largest number of active home seekers to fulfil their dreams:

  1. Payment of only Rs. 1.98 Lakhs to buy a home 
  2. Lowest ever interest rate of 5.99% on home loans

In addition to fulfilling the dream of home buyers, the Apna Ghar, Apna Desh initiative also seeks to contribute in a big way to the task of re-building India: 

  1. Every new home built generates employment for at least 10 workmen for a year
  2. Whatever is spent on home buying, 25% goes to the government which helps fill the nation’s treasury in these challenging times
  3. For every home purchased, Rs. 21,000/- will be donated to the PM CARES fund to support our Covid-19 warriors like doctors and policemen

Speaking on the initiative announcement Abhishek Lodha, MD & CEO, Lodha Group said, “As we learn to live in an ever-evolving new normal, being close to our near and dear ones has become paramount. The need for family security and wellbeing is even more critical, and this has made us reprioritize our lives. The ongoing issue has accentuated the need for all of us to come together and help our nation in revitalizing the economy. Lodha Group has been continuously making efforts to bring in real change. With ‘Apna Ghar, Apna Desh’ initiative, we are aiming to move the needle further and make an impactful difference. Real estate industry contributes in a huge manner to the country’s economy – accounting for about 5% of India’s GDP and employing over 4 cr people. We are empowering buyers to purchase their dream homes, keeping in line with the PM’s vision of ‘Atmanirbhar Bharat’ and generate more employment in the sector. By providing the lowest home loan interest, we are encouraging homebuyers to take the leap and create a real estate asset that is currently the safest and most viable investment option across all categories.”

Potential homebuyers can choose from Ready Homes and close to ready properties across various parts of Mumbai including Thane, Upper Thane, Palava, Mira Road, Jogeshwari, Wadala and Lower Parel; like Lodha Amara, Upper Thane, Palava, Crown Taloja, Crown Thane, Lodha New Cuffe Parade and Lodha Park. The properties are well-designed quality homes offering adequate space in an integrated society that brings with it complete ecosystem, providing an environment with every convenience and comfort at your doorsteps.

About Lodha:

Lodha Group is India’s largest residential real estate developer by sales and construction area. The company has clocked net new sales of over INR 7000 crores in FY 18-19 with collections of over INR 9000 crores. Lodha Group delivered over 10,000 offices & homes in FY 18-19, which is estimated to be the largest delivery of multi-storied developments by any company in the world (ex-China).

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1 Comment

1 Comment

  1. Sonam

    May 21, 2020 at 1:17 am

    Sir we are family of 8 people and we have staying in a rent for last 3years me and my family had face lots of sorrow there was only our father who earns since from childhood me and my siblings faced lots of criticism from our society just because we don’t have a house I used to think that when I become younger I will find a job and build our own home which we all had dream about it but how unfortunate we are even after becoming young still we are homeless the money which we earn all spends to run the house. May be it’s our destiny to being homeless for forever.

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