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Marketing Launches End-To-End Online Booking Facility On Its Portal



PropTiger, owned by Elara Technologies, is among the first real estate brokerage firms in India that have launched a facility like this.

In a move that would significantly change the way property transactions are carried out in India, online real estate brokerage firm has launched an end-to-end online booking facility on its portal. Now, using the portal, prospective buyers can not only find a property of their choice but also complete the entire booking process online, including booking the unit and making payments.

PropTiger, owned by Elara Technologies, is among the first real estate brokerage firms in India that have launched a facility like this. So far, the NewsCorp-backed brokerage firm has partnered with twelve real estate developers whose various projects in different stages i.e. pre-launch, newly launched, under construction and ready to move-in, will be open for purchase on the online booking platform.

“As a technology focused real estate company, it has been our singular motive to offer our customers the best technology platform and services. At a time when strict movement restrictions in the wake of the coronavirus outbreak have made activity in the residential real estate sector difficult, we have tried to come up with various solutions to boost business continuity for our customers – both buyers and developers. A behavioral change that we are all currently experiencing, will pave the way for online property bookings to become the norm rather than the exception in the future,” says Mani Rangarajan, Group COO,, &


CityDeveloperProjectProject Type
NoidaPurvanchalRoyal CityRTMI
NoidaACE GroupGolfshireRTMI
ChennaiAkshaya HomesTangoUnder Construction
ChennaiBrigadeXanadu Phase2New Launch
ChennaiRadiance RealtyIconUnder Construction
ChennaiRadiance RealtySupremaUnder Construction
ChennaiRadiance RealtyPrideUnder Construction
KolkataRishiPranaya Phase1New Launch
BangaloreConcordeAurigaUnder Construction
BangaloreBrigadeBuena Vista Phase 2Under Construction
MumbaiOrnateHeightsPre Launch
GurgaonShapoorji PallonjiJoyvilleUnder Construction
PuneSaheel PropertiesiTrend HomesUnder Construction

*Many others are in the pipeline

Buyers can book their dream homes using the PropTiger portal following three simple steps. From among the project options, they have to select a unit of the desired configuration, view the payment plan, confirm their personal details and block the unit online after paying the minimum booking amount. In case the buyer wants to select a unit only after a site visit, paying the token amount would ensure that they are able to purchase the unit at the current rates within a certain period of time. Buyers can use their credit and debit cards, net banking, mobile wallets or  UPI/QR to pay the token amount.

The booking amount is transferred immediately via the PropTiger platform through the simple payment gateway integrated on its website. 

Offers galore

Developers showcasing their projects on the online booking platform are also offering homebuyers a variety of offers/discounts, including stamp duty and registration charge waivers apart from price protection schemes.

Upon booking a unit at Saheel group’s iTrend Life project, for example, the buyer will enjoy complete waiver on stamp duty and registration charges. They will also not have to pay any additional charges on preferred locations or floors. For the Akshaya Homes Tango project, buyers have to pay only Rs 25,000 as the booking amount now. In Concorde’s Auriga project, the buyer will get a full refund of the booking amount if they change their mind about the purchase later. The same scheme applies on property purchase in Purvanchal’s Royal City project. 

Builder testimonials  

“Our Experience with for the last year has been very fruitful and with this extended tie-up we are sure that it will help in boosting our business. This move will surely prove as a right move in current situation,” says D. Dhanasekaran of Brigade Group.

“PropTiger as a team has always envisioned its goals and acted faster than anybody in the industry. Its new initiative shows the company has come up with something unique before anyone else could think of it. This online booking platform is definitely a boon for customers and for the builders to meet and mutually get benefited,” says D. Jayavel, Assistant General Manager-Channel Sales, Akshaya Homes. The Chennai-based developer is among the builders who have partnered with Gurgaon-based PropTiger to offer online booking in their projects.

“As it is, PropTiger shows utmost diligence to help its partners grow. The new initiative is a remarkable step in that direction,” says Vimesh P of Radiance Realty.

ALSO READ: Matterport Announces Collaboration With Propstack

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