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Marketing® Now Allows Homeowners To Sell Their Home Their Way

News Editor


on® is the only national home search site to compare different selling options and enable consumers to determine the right fit with just a few clicks.

With more home selling options available than ever before, knowing where to start can be a challenge.®’s new Seller’s Marketplace empowers homeowners to sell their home their way and allows them to compare information side-by-side and choose the option that works best for their situation. At launch, consumers can determine availability and be connected with Opendoor, EasyKnock, HomeGo and, with more options coming soon.® is the only national home search site to compare different selling options and enable consumers to determine the right fit with just a few clicks. Users simply provide basic information about their home and Seller’s Marketplace will present them with available options in their area. Homeowners will see side-by-side estimates for sale price, timeline and more with no upfront cost or commitment.

iBuying and sale-leaseback programs provide flexible alternatives for consumers looking to move quickly, get fast access to home equity or sell a home in need of TLC without having to do updates.® connects consumers with companies who specialize in these areas and allows homeowners to weigh factors including estimated time-to-cash and potential profit.

“Seller’s Marketplace is a one-stop shop for home selling information, resources and connections,” said David Masters, director of product management at®. “Rather than become an iBuyer ourselves,® aims to be a trusted and unbiased source that points consumers in the right direction and enables them to make the right decisions for their home and their family.”

Seller’s Marketplace educates people on several different selling scenarios including instant offers, sale-leaseback programs and listing the home on the open market. At launch, options include:

  • Sell Now via an instant offer with Opendoor 
  • Sell Now, Move later with EasyKnock 
  • Sell Now in Any Condition with HomeGo or 
  • List on the open market with an agent

“Even as retail, grocery, and financial services have gone digital, the real estate transaction has remained mostly offline,” said Tom Willerer, Chief Product Officer at Opendoor. “With a simple idea to give consumers the freedom to move on their own terms, we’ve created a digital experience that removes the hassles of buying and selling a home. And now, when a homeowner visits to start their selling journey, they can request an offer from Opendoor,®’s iBuyer partner as an alternative to selling their home on the open market. We’re looking forward to working with to provide a fully digital, safe and hassle-free selling experience for even more homeowners.”

About®® makes buying, selling and living in homes easier and more rewarding for everyone.®pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology,® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home.

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