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India’s Biggest Online Housing Festival To Unlock 2.70 Lakh Houses For Homebuyers Soon

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This festival is expected to unlock the affordable housing properties worth over Rs 1.21 lakh crore and offer a great opportunity to the national and international homebuyers to buy RERA registered properties at the right prices anywhere in India.

In a bid to resurrect from a continuous decline in the housing sales and revive the demand amid the worst-hit COVID pandemic, the country’s real estate developers will soon offer over 2.70 lakh ‘ready – to – move – in’ houses for online sales to the homebuyers in a first and biggest ever housing festival, which will begin soon.

Initiated by National Real Estate Development Council (NAREDCO), in this festival, the developers from all over India will list their housing properties for sale on an exclusively created E-commerce marketplace ‘NAREDCO Housing For All’ developed in guidance with the Ministry of Housing and Urban Affairs. This festival is expected to unlock the affordable housing properties worth over Rs 1.21 lakh crore and offer a great opportunity to the national and international homebuyers to buy RERA registered properties at the right prices anywhere in India.

Shri Hardeep Singh Puri, Minister, Housing and Urban Affairs, Government of India announced the launch of the e-commerce portal and also unveiled the recently approved ‘Affordable Rental Housing Policy’ knowledge pack to support a huge influx of people in urban India find affordable rental housing. Shri Niranjan Hiranandani, National President, NAREDCO and President, ASSOCHAM, Shri Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President – West, Shri Rajeev Talwar, Chairman, NAREDCO, Shri Praveen Jain, Vice Chairman, NAREDCO and other industry delegates were present at the Web-based event.

Congratulating NAREDCO on launching an innovative e-commerce portal, Shri Hardeep Singh Puri, Minister, Housing and Urban Affairs, said, “The visionary step of creating an e-marketplace for the homebuyers designed by NAREDCO and implementation of the affordable rental housing policy will change the dynamics of the sector, as many people will be able to find their dream houses under these programs. The Affordable Rental Housing Policy is necessary for migrant workers who cannot afford to buy houses and also for younger professionals in the cities. The Government has been speedily working towards meeting the Housing For All targets and the demand assessment shows that about 70% of projects have been grounded.”

Responding to a demand raised by Mr. Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President – West about permitting a 100% FDI in the affordable rental housing sector, Mr. Hardeep Singh Puri announced that the Government will soon allow 100% FDI in affordable rental housing. He also maintained that on the lines of the Civil Aviation Ministry, the real estate sector will too have a ‘Permanent Working Group’ to attend any issues or matters pertaining to the sector for faster decision making.

Shri Durga Shanker Mishra, IAS, Secretary, Housing and Urban Affairs, appreciated the initiative and expected positive sentiments to return in the realty sector in the near future.

The already beleaguered sector is pinning high hopes on this mega online sale for pushing the demand and much-needed liquidity. Mr. Niranjan Hiranandani, National President of NAREDCO and President ASSOCHAM, said, “The real estate sector needs an immediate demand shock and unlocking the potential of unsold housing inventory is the immediate remedy. This e-commerce platform is curated by supporting the Government’s ‘Digital India’ initiative which will not only disrupt sales process; but also instill confidence among the respective stakeholders like consumers, developers, banks, and financial institutions.” He also further added that from an industry perspective ARHC scheme will help unlock the potential, as also utilize government lands to create rental housing stock, which will help those at the bottom of the pyramid, ensuring that “housing for all” becomes a reality for all segments of Indian society”.

Mr. Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President – West, said, “This biggest online marketplace will offer the discerned buyers right home buying options at the best prices. This will act as a trusted, secured, and seamless platform for homebuyers in India and abroad. This will also bring down the inventory turnover time of developers drastically improving their cash flows.” Mr. Bandelkar informed us that more than 250 projects have already been live on the portal. He also appealed to the Ministry to resolve long – pending demands of 100% FDI in the affordable housing sector and one – time restructuring of loans.

The portal will display RERA registered projects and there will be third party document verification for all the projects listed on the site. The homebuyers will be able to seek the best pricing, home loan offers, and book the properties online directly with the developers. It will offer a safe and convenient property surfing and buying experience with assurance and guidance from NAREDCO. Like any other e-commerce goods buying platform, this portal will also offer facilities like cashback and price match guarantee. On the other hand, this will help the developers in easing liquidity pressures, both in terms of sales and marketing initiatives through cost savings. 

The launch of a ‘NAREDCO Housing For All’ e-marketplace has assumed significance owing to unprecedented disruption across the country’s real estate sector with dampening sales and new project launches. The lukewarm approach of homebuyers delaying their buying plans has further added to the woes of the sector, which was already battling pre-pandemic liquidity and the NBFC crisis.

Though the Government introduced a slew of measures in the recent past to inject liquidity into the sector in terms of extending the CLSS benefits, an extension of the moratorium, etc.; the developers have been asking for more prescriptions such as one – time restructuring of loans, the reintroduction of subvention schemes, 100% FDI in completed housing projects, other sops that will benefit the industry.

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