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E-commerce Sector Witnesses Strong Order Volume Growth

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The study by Unicommerce, an e-commerce solutions platform, also noted that consumer buying patterns and preferences have changed significantly. 

The e-commerce sector has not only recovered from the impact of COVID-19-related lockdown but also witnessed an order volume growth of 17 per cent in June, according to a report. The study by Unicommerce, an e-commerce solutions platform, also noted that consumer buying patterns and preferences have changed significantly. 

“…e-commerce has not only recovered but have grown by 17 per cent as compared to pre-lockdown order volume. The consumer buying patterns and preferences have changed significantly, categories like health and pharma, and FMCG and agriculture have seen a surge and exponential growth with the rise of a large number of first-time online users,” the report said. 

There will be increasing digitisation by brands across multiple categories, leading to the improved shopping experience for consumers, it added. 

After e-commerce resumed operations post COVID-19, the return rate of products has seen a dip of about 10-30 per cent, depending on the category, the report pointed out. 

The reduced return can be attributed to the new safety norms, increasing demand for essential products, which are generally non-returnable. 

As the world is grappling with the effects of COVID-19, the e-commerce industry in India has seen a major boost since the beginning of this year, Kapil Makhija, CEO of Unicommerce, said.

Source: PTI

(Note: The story has been published without modifications to the text. Only the headline has been changed.)

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