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Tourism Department To Use Digital Media To Promote Destinations And Products: India

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With this goal, Incredible India Web Portal and Mobile App is further being enriched with content and tourist friendly features offering a high degree of personalization, the Minister said. 

Prahlad Singh Patel, Union Minister (I/C) of Tourism and Culture has said that the Ministry will use the full potential of the digital media to promote Incredible India destinations and spread awareness about India in the post-Covid period. The Minister in a written reply to the Parliament has said that Digital media will be utilized fully to promote and spread awareness about the tourist destinations and activities and involve people to prepare them for their visits when the situation becomes normal. 

With this goal, Incredible India Web Portal and Mobile App is further being enriched with content and tourist-friendly features offering a high degree of personalization, the Minister said. 

The ministry has planned a detailed strategy to utilize technology to the fullest extent to overcome the setback created by the pandemic. Incredible India digital platform, in collaboration with Google, features a variety of 360 degree walk-throughs and stories for prominent tourist attractions across the country, the Minister said. The content is provisioned on major tourist destination pages within the Incredible India website. These embedded walk-throughs provide an engaging experience to the viewer by providing them with immersive 360 degree photos. 360 degree walk-throughs have also been provisioned for prominent World Heritage Sites in India, he added.

To another question on the steps being taken to promote India in overseas markets, the Minister said that the Ministry through the India Tourism Offices overseas proposes to undertake various promotional activities which include participation in travel fairs and exhibitions; advertising in the local print, electronic, outdoor and digital media; organizing webinars to highlight success stories around COVID-19 in India to build confidence among foreign tour operators and travellers, etc. 

He said that the Ministry proposes to organise Road Shows, India evenings, Know India Seminars & workshops; organising and supporting Indian Food Festivals and cultural festivals; offering brochure support to tour operators, and joint advertising/joint promotions with airlines, tour operators and other organizations, joint promotions in collaboration with the Indian Missions abroad etc.

Source: ET Hospitality

(This story has been published from a wire feed without modifications to the text. Only the heading has been changed)

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