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Elm Street Technology Acquires Morris Real Estate Marketing Group

Acquisitions broaden solutions portfolio and accelerate Canadian presence.

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Acquisitions broaden solutions portfolio and accelerate Canadian presence.

Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of residential real estate technology and marketing solutions, today announced the acquisitions of Morris Real Estate Marketing Group (“Morris Marketing”), and IXACT Contact Solutions (“IXACT”), specialists in marketing solutions and repeat and referral lead generation conversion technology across the Canadian real estate sector.  Both the acquisitions of Morris Marketing and IXACT complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.

“Morris Marketing is an established company with a strong reputation and substantial client-base in the Canadian market, which was clearly very attractive to us,” said Prem Luthra, President and CEO of Elm Street Technology. “Combine that with the outstanding IXACT product offering and its placement within the Elm Street Technology product suite, we couldn’t be more excited to see the future impact of our combined initiatives.”

Elm Street Technology’s Elevate platform, which aims to maximize real estate professionals’ business efficiency by providing a single vendor and point of contact, is currently used by tens of thousands of real estate agents, teams and brokerages across the United States and Canada. Elevate offers a variety of seamlessly-integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruiting and retention campaigns and more, all backed by comprehensive customer support and training.

“We are thrilled to align our company with Elm Street Technology,” stated Allan Goldstein, President and CEO of Morris Marketing and IXACT. “Our collective North American presence will allow rapid product and service expansion across our combined clients, providing the real estate sector with a truly intuitive, seamless user-experience across digital and other marketing mediums.”

“Since our inception, Elm Street Technology has  expanded our offering and customer base through strategic acquisitions,” adds Prem Luthra.  “Morris Marketing and IXACT are the ninth and tenth companies to join the Elm Street Technology family in our short tenure and we look forward to building on the power of the brands and solutions they’ve created.  Our company cultures are perfectly aligned around providing incredible products and services to the real estate community, in the United States and now across Canada.”

Early in 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London investing in businesses across the financial services sector. This partnership has enabled Elm Street Technology to accelerate its organic growth and to pursue strategic acquisitions. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000 and Consolidated Knowledge.

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