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50% NRI Respondents Prefer Luxury Homes Priced Above INR 1.5 CR: Survey

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  • In the pre-Covid survey, 68% NRI respondents were buying for investment – this has dropped to 47% in the post-Covid survey
  • 50% NRI respondents prefer luxury properties priced >INR 1.5 Cr, 32% prefer premium properties (priced INR 90 lakh – INR 1.5 Cr), 11% eyeing mid-segment homes; just 7% interested in affordable properties
  • 48% NRI respondents preferred 3BHKs, 28% favoured 2BHKs, 24% preferred larger homes of 4 or more BHK configurations
  • Developer credibility a top priority for NRIs scouting for property in India; pricing & reliable after-sales services the two other must-haves
  • Bengaluru, Pune, Chennai & Mumbai top choices for investments among metros; Chandigarh, Kochi, Surat, Ahmedabad & Lucknow favourite among tier 2 & 3 cities

In a significant trend reversal post-COVID-19, a much higher percentage of NRI respondents in the latest CII-ANAROCK Consumer Sentiment survey are scouting for properties for self-use.

At least 53% of NRI respondents who will buy properties in India in the coming months buy for end-use, 47% for investment. The pre-COVID-19 survey in H1 2019 saw a reverse trend, with the end-use to investment ratio at 32:68.

One major factor influencing this change could be that many NRIs sought to return to India amid the pandemic-infused uncertainties and dwindling job prospects globally.

Most saw the top 7 cities as the best options, though many are also considering smaller cities to be close to their families.

With many intending NRI property buyers preparing to return to India, the highest demand is for luxury properties with state-of-art amenities.  50% NRI respondents prefer luxury properties priced >INR 1.5 Cr, and 32% favour premium properties priced between INR 90 lakh – INR 1.5 Cr. Only 11% favour mid-segment homes (priced INR 45-90 lakh), and just 7% favour affordable properties.

Anuj Puri, Chairman – ANAROCK Group, says, “There has been a very perceptible increase in Indian housing demand from NRIs at this stage of the COVID-19 pandemic. In the recent years before COVID-19, many NRIs were in wait-and-watch mode amid the various structural reforms in the economy and the real estate industry. Before the pandemic, many NRIs keen on real estate preferred commercial properties – housing was low on their wish list. In short, the fallout of COVID-19 on global economies and job prospects has once again rekindled housing demand from NRIs.”

Size Matters…

The survey also highlighted the demand for bigger homes. At least 48% NRI respondents preferred larger homes of 3BHK configurations (>1,500 sq. ft.) while 28% favoured 2BHKs. A significant 24% stated a preference for 4BHKs or higher configurations.

“The demand for luxury homes had fallen over the past few years, especially after DeMo,” says Puri. “In the housing sector, affordable homes were the top pick for NRI buyers in this period. The fact that luxury housing is back on the NRI radar despite unaccounted monies no longer being a factor is notable. Currently, the top metros favoured by NRIs are Bengaluru, Pune, Chennai and Mumbai. Tier 2 and tier 3 cities are also gaining traction, most notably Chandigarh, Kochi, Surat, Ahmedabad and Lucknow.”

Top Preferred Cities for Investment H1 2021 H2 2020
Bengaluru 22% 24%
Pune 18% 19%
Chennai 17% 10%
MMR 16% 14%
NCR 15% 16%
Hyderabad 8% 12%
Kolkata 4% 5%

In comparison to the previous survey (H2 2020), trends indicate that Chennai is seeing increasing interest by NRIs, while their preference for the other top cities remained more or less the same. IT hub Bengaluru continues to be the hot favourite for at least 22% NRIs, followed by Pune with 18% in favour of it. Chennai drew 17% votes.”

… And So Does Brand

Developer credibility is the top priority for most NRI respondents scouting for property in India. Construction delays have cast a long, persistent shadow of doubt in the minds of expatriate Indians who have spent many years abroad – and therefore out of sync with on-ground market developments.

Most NRIs will only deal with branded and leading developers now. Rational pricing and reliable after-sales service – which is perceived as assured with branded players – are NRI property buyers’ second and third top priorities.

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